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CS Soft Solutions - PPC Specialist

CS Soft Solutions (India) Pvt LtdMohali, India

30+ days ago

Job description

Key Responsibilities :

Plan, create, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, Instagram, and other social media platforms.
Conduct thorough keyword research, competitor analysis, and audience segmentation using tools like SEMrush, Ahrefs, Google Keyword Planner, and Ubersuggest.
Develop compelling ad copy and coordinate with design / development teams to optimize landing pages for conversions.
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) daily and make data-driven adjustments to improve results.
Implement A / B testing for ads, audience targeting, and landing pages to continuously enhance campaign effectiveness.
Track conversions, set up remarketing strategies, and manage bid strategies to optimize budget allocation.
Prepare and present detailed performance reports using Google Data Studio and spreadsheets, providing actionable insights and strategic recommendations to clients.
Communicate regularly with clients to understand goals, share updates, and ensure campaign alignment.
Stay updated on industry trends, platform updates, and PPC best practices to keep campaigns competitive.

Required Skills :

Strong analytical and problem-solving skills with ability to interpret complex campaign data.

Proficiency in managing ad platforms : Google Ads, Bing Ads, Facebook / Meta Ads, and social media advertising tools.

Excellent communication skills and client relationship management experience.

Ability to manage budgets efficiently and optimize campaign spending.

Detail-oriented with ability to multitask and manage multiple campaigns simultaneously.

Good to have experience with tracking and analytics tools including Google Analytics (GA4), Google Tag Manager, Facebook Pixel, and conversion tracking

ref : iimjobs.com)

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Ppc Specialist • Mohali, India