Meta Ads Specialist

Job Title : Meta Ads Specialist

Location : Delhi

Department : Digital Marketing / E-commerce

Company : Rama Vision Ltd

About Rama Vision Ltd :

Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — including Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks . As we scale our digital and e-commerce presence across India, we are looking for a skilled Meta Ads Specialist to drive performance marketing across our brand portfolio.

Role Overview :

The Meta Ads Specialist will be responsible for planning, executing, and optimizing paid campaigns across Meta platforms (Facebook & Instagram) / Youtube to drive awareness, engagement, and conversions. The ideal candidate will have hands-on experience managing ad budgets, creative testing, and performance tracking for consumer brands.

Key Responsibilities :

Campaign Strategy & Execution

• Plan and execute performance and brand campaigns on Facebook and Instagram.
• Develop targeting strategies (interest, lookalike, custom audiences) aligned with brand goals.
• Work closely with design and brand teams to create high-performing ad creatives and copies .
• Manage campaigns across multiple objectives – traffic, engagement, conversions, and catalog sales.

Performance Optimization

Analytics & Reporting

Budget & Coordination

Requirements :

Skills Required

audience segmentation, creative strategy, Excel, Google Analytics