Google Ads, Meta Ads, LinkedIn Ads (PPC / Paid Marketing)

Title : Google Ads, Meta Ads, LinkedIn Ads (PPC / Paid Marketing)

Location : Ahmedabad, India

Experience : 3–4 Years

Salary : 25,000 to 35,000 / Monthly

Employment Type : Full-time, Permanent

Work Mode : On-site

About the Role

We are seeking a results-driven Google Ads, Meta Ads, LinkedIn Ads (PPC / Paid Marketing) ( Custom App Development Services) with strong expertise in generating qualified international B2B leads for custom mobile / web app development services . The ideal candidate must have hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, and LinkedIn Ads , targeting markets such as USA, UK, UAE, and Australia .

Key Responsibilities

Plan and execute lead generation campaigns across Google, Meta, LinkedIn, and other global platforms.

Develop performance marketing strategies focused on high-quality B2B leads.

Manage budgets, audience targeting, and campaign optimization to reduce CPL and maximize ROI.

Track and analyze KPIs (CTR, CPC, CPL, conversions) and perform A / B testing.

Collaborate with design / content teams on creatives, ad copies, and landing pages.

Set up and maintain tracking using GA4, GTM, Meta Pixel, and UTM parameters.

Prepare weekly / monthly performance reports and provide data-driven insights.

Conduct competitor research and stay updated on digital trends.

Required Skills & Qualifications

3+ years of experience in digital / performance marketing for IT, SaaS, or app development services.

Proven success in generating international B2B leads for custom development projects.

Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, and tracking tools.

Strong analytical abilities and understanding of funnel strategies and remarketing.

Ability to manage campaigns end-to-end.

Preferred Qualifications

Experience in marketing B2B software or IT services.

Certifications in Google Ads, Meta Ads, or Performance Marketing.

Agency or IT services company background.

Key Metrics (KPIs)

Qualified international leads

CPL & conversion rate

ROAS & overall campaign ROI

Lead-to-client conversion quality