Soulflower - Shopify Website Head

About the Role :

We are seeking a highly driven and strategic Head of D2C & E-Commerce to lead our direct-to-consumer business with full ownership of website sales and digital performance. This pivotal role demands a strong balance of analytical thinking, marketing acumen, and operational excellence to drive revenue growth and customer loyalty across our online platform.

Key P&L Ownership for Website Sales : Lead overall website revenue growth and ensure sales targets are met consistently.

• Performance Marketing Leadership : Partner with internal teams and external agencies to drive efficient customer acquisition through Meta, Google, and affiliate channels. Manage data-driven growth with clear ROAS and CAC goals.
• Data Analytics & Shopify Tool Expertise : Monitor and optimize website performance using Shopify analytics, conversion funnels, and custom data dashboards to inform strategy and execution.
• Loyalty & Retention Marketing : Design and implement CRM & loyalty programs to maximize LTV (lifetime value) and retention of core customer segments.
• Payment & Affiliate Partnerships : Lead negotiations and partnerships with payment aggregators and affiliate platforms to enhance the end-to-end customer journey and unlock new acquisition channels.
• Customer Experience Management : Oversee the customer care team to deliver an exceptional post-purchase experience, including returns, exchanges, and proactive customer communication.
• Cross-Functional D2C Team Coordination : Act as the single point of contact between marketing, product, supply chain, and customer support teams to ensure smooth execution of D2C initiatives.
• Inventory & Sell-Through Management : Collaborate closely with supply and merchandising teams to manage website stock levels, plan promotional calendars, and minimize stock-outs or overstock situations.

Key 4+ years of experience in D2C e-commerce, performance marketing, and website management

What Youll Bring :

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