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Influencer & Affiliate Marketing, Growth Manager

Influencer & Affiliate Marketing, Growth Manager

Fourth FrontierIndia
2 days ago
Job description

About Fourth Frontier Join Fourth Frontier, a cutting-edge health tech company transforming how people monitor and manage heart health. Our flagship product, the Frontier X2, is trusted by over 150,000 users across more than 4,000 cities worldwide. We have also received FDA approval for our latest device, the Frontier X Plus, further validating our commitment to clinical-grade technology. Backed by real science and a powerful mission, we are now set to expand our business 3–5x across global markets. If you're looking to make a real impact in a high-growth environment, this is the place to be.

Role Overview We’re looking for a high-performing, strategic, and creative Influencer & Affiliate Marketing Growth Manager to spearhead and scale our influencer and affiliate programs across the USA and UK / EU markets. This is a pivotal role that aims to drive new customer acquisition, enhance brand visibility, and foster long-term partnerships through creator-led and performance-driven campaigns.

You’ll be responsible for identifying, onboarding, and nurturing influencer and affiliate partners, with a strong lens on creators that resonate with health, fitness, tech, and performance audiences. You’ll also collaborate closely with the content, paid media, and creative teams to build hooks, manage content pipelines, and amplify user-generated assets for maximum ROI. You would be responsible for partnering with relevant influencers and affiliates that can cater to both of our products - Frontier X2 and Frontier X Plus.

Key Responsibilities

  • Scale and Manage Influencer & Affiliate Programs : ○ Build and expand a high-performing network of influencers, creators, and affiliates aligned with Fourth Frontier’s brand and goals. ○ Develop custom outreach strategies and partnership funnels across platforms (Instagram, YouTube, Podcasts, Blogs, etc.). ○ Drive performance through affiliate networks (e.g., ShareASale, Avelon, or similar platforms) while maintaining brand integrity. ○ Structure tiered commission models and incentive structures that align with campaign goals and audience value.

Content Strategy & Creative Direction : ○ Collaborate with creators to develop compelling hooks and storylines that resonate with our D2C audience. ○ Review, edit, and direct video content (UGC / influencer) to align with performance creative best practices. ○ Partner with in-house and freelance editors to stitch influencer content into high-converting video and static assets.

  • Campaign Planning & Execution : ○ Own end-to-end execution of campaigns, including briefs, contracts, timelines, performance metrics, and ROI tracking. ○ Handle situations where influencers have unrealistic budget expectations by using performance benchmarks, data-backed negotiation, and hybrid compensation models. ○ Work closely with legal and finance teams to ensure compliance with RAQAC guidelines and to manage contracts, payments, and disclosures. ○ Run A / B tests on content, hooks, and placements to refine messaging and improve conversion rates. ○ Liaise with performance marketing teams to repurpose high-performing influencer content for ads and email flows.
  • Market Intelligence & Trendspotting : ○ Stay on top of creator economy trends, affiliate tools, and platform updates in the USA and UK / EU markets. ○ Identify breakout creators, up-and-coming micro-influencers, and high-potential affiliate niches.
  • Data-Driven Optimization & Reporting : ○ Develop and maintain performance dashboards to track KPIs like Revenue, Sales, AOV, conversion rates, and retention from influencer / affiliate campaigns. ○ Regularly share campaign performance insights with cross-functional teams to inform creative, messaging, and paid amplification strategies.

    • Requirements & Qualifications

  • 3–4 years of experience in influencer and affiliate marketing, preferably with D2C brands in the USA or UK.
  • Proven track record of scaling successful influencer and affiliate programs with measurable results (CPA, ROAS, etc.).
  • Deep understanding of UGC best practices, content hooks, creative storytelling, and video stitching / editing workflows.
  • Strong relationships with talent managers, influencer agencies, and affiliate networks in the USA and the UK / EU region (preferred).
  • Familiarity with influencer and affiliate platforms like Impact, CreatorIQ, ShareASale, etc.
  • Exceptional communication, negotiation, and project management skills.
  • Self-starter mindset with the ability to thrive in a fast-paced, dynamic environment.

    • Why Join Us?

  • Be at the forefront of the health-tech revolution.
  • Work with a performance-obsessed and mission-driven team.
  • Own a critical growth channel with creative freedom and high autonomy.
  • Global team culture, flexible work setup, and opportunities to make a direct impact.
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    Growth Marketing Manager • India