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Senior Manager – Branding & Events

Senior Manager – Branding & Events

Air India SATS Airport Services Private Limited (AISATS)Mumbai Metropolitan Region, India
2 days ago
Job description

Job Description :

Senior Manager / Manager - Branding & Events will report into the CEO and support as necessary. As key personnel for all Branding and Events requirements, the role will be responsible for both the overall brand positioning of AISATS & its entities involving several different modes that are completely driven by cutting edge technology as / where appropriate. Working in tandem with Corporate Communications, this role will also develop and formulate platforms and strategies to share information and promote AISATS services to potential consumers.

Under CEO , this role will also support Branding initiatives, Strategic Planning & Development, Commercial Business Development, Customer Excellence & Leadership Development & Corporate Communications. As a brand strategist, this role is pivotal in defining and executing brand development strategies to drive business growth and market leadership. This position will develop and implement innovative campaigns that elevate AISATS’ brand presence and resonate with the company’s target audiences. The ideal candidate is a creative thinker with a strategic mindset and a passion for building narratives.

This role is pivotal in upholding the integrity of AISATS’ brand identity by meticulously managing all branding touchpoints in alignment with company guidelines. Key responsibilities include overseeing the visual and experiential consistency of the company’s uniforms, ground service equipment (GSE), and facilities. The Brand Manager will also spearhead the planning and execution of corporate events, reinforcing brand values and enhancing stakeholder engagement through strategic and creative brand representation.

As a first point of contact for any issues or discrepancies arising from within the various verticals / departments, the role will strive to maintain the progress, mutual interaction, and tasks of various parties in such a way that reduces the risk of overall failure, maximizes benefits, and minimizes costs.

This role has 3 areas of focus : Branding, Event Management and Corporate Communication (as support). The following roles and responsibilities have been divided into these 3 subcategories :

Key Responsibilities :

Roles & Responsibilities for Branding

  • Brand Identity Management – oversee the development and maintenance of Brand AISATS’ visual identity, including logos, taglines, colour schemes and brand guidelines. Ensure consistency across all brand touchpoints, including uniforms, ground equipment, stationery, advertising, marketing materials and online presence. Conduct regular brand audits to ensure all branding touchpoints strictly adhere to the company’s brand guidelines, maintaining consistency and integrity across every visual and experiential element.
  • Brand Strategy Development – develop and implement a comprehensive B2B brand strategy that aligns with company goals and objectives. This includes defining brand positioning, identifying target audiences and conducting market research to understand consumer preferences and trends.
  • Marketing Campaigns – Plan, execute and evaluate marketing campaigns to promote Brand AISATS and its services. This may involve collaborating with internal teams or external agencies to develop creative concepts, messaging and promotional materials for various channels.
  • Brand Performance Measurement – define key performance indicators (KPIs) to measure the success of the brand initiatives and campaigns. Analyze data and metrics to evaluate brand performance, brand awareness, customer satisfaction etc.
  • Budget Management – develop and manage budgets for brand-related activities, ensuring that resources are allocated effectively to achieve strategic objectives while maximizing return on investment (ROI).
  • Cross-Functional Collaboration – collaborate with internal teams to ensure alignment and consistency in brand messaging and execution. Serve as a brand ambassador to ensure that brand standards and guidelines are communicated effectively and implemented accurately.

Roles & Responsibilities for Events

  • Plan, organize and execute various AISATS events, including launch ceremonies for new facilities, new services, customer relationship-building events, employee felicitation events, passenger-centric campaigns (held at airports), industry conferences & exhibitions, corporate gatherings.
  • Collaborate with internal and external stakeholders to understand their respective event’s objective, preferences, requirements etc.
  • Coordinate with vendors such as event management agencies, caterers, decorators etc. to ensure that the event is conceptualized and executed in a professional and sophisticated manner that best reflects Brand AISATS. This includes ensuring that the necessary licenses, permits etc. are obtained in a timely manner.
  • Create and manage detailed event timelines, ensuring all elements are executed smoothly
  • Oversee the event setup, breakdown and logistics to ensure a flawless experience
  • Manage event budgets, track expenses and ensure cost effectiveness.
  • Work closely with Corporate Communication and PR Agency to ensure that the event (if being covered in the media) reflects high professional media standards.
  • Collaboration and Support for Corporate Communication
  • Assisting all departments and JVs in creating communication materials
  • Assist with content preparation and communication material (from a Brand perspective) that will be used to promote the CEO’s message within the company so as help increase the CEO’s / company’s recognition with the public.
  • Assist with organizing events with key media, organize press events, effectively select target media for special events, individual PR opportunities and other event management activities.
  • Assist to develop communication strategies with the help of PR agency for the company. Close co-ordination with the PR agency for crisis, media release, press coverage and any other communication initiative defined and approved by the Management.
  • Project Management and Service / Product Creation – Actively lead and manage project teams to deliver cross-functional or cross-BU products e.g. new services, new revenue streams. This includes formulations of project scope documents, project charters, and active project management on behalf of the Commercial Division and the AISATS Executive Committee.
  • Translate brand elements into plans and go-to-market strategy
  • Lead creative development for the organization
  • Communicate our brand personality internally and align company mission & vision.

    • Educational Qualifications :

  • Bachelor’s degree or equivalent
  • Aviation industry certification will be added advantage
  • Excellent verbal and written English communication skills with a strong proficiency in proofreading and copyediting. Must demonstrate a keen eye for details and strong command of grammar, syntax and spelling.
  • Proficiency in relevant software and tools such as : Microsoft Office Suite
  • Google Analytics (for tracking website traffic, user behaviour, campaign performance etc.)
  • Email marketing platforms such as MailChimp, Constant Contact etc.
  • Market Research Tools such as SurveyMonkey, Qualtrics etc.
  • SEO Tools such as SEMrush, Moz etc.
  • Analytics and Data Tools such as Tableau, Google Data Studio etc.
  • Project Management tools such as Asana, Trello etc.

    • Experience Requirements :

  • 5-10 years of experience in a branding and events management capacity. Any public relations and / or media experience will be considered a plus.
  • 3-5 years of experience in developing projects and / or new services or products
  • Strong presentation and communication skills
  • Ability to use social media channels to promote AISATS’ brand and image with key stakeholders and the wider public
  • Strong analytical skills and ability to interpret data and metrics
  • Proven track record of developing and implementing successful brand strategies and campaigns
  • Knowledge of industry best practices, trends, and emergent technologies in brand management and marketing

    • Key Competencies & Personal Attributes :

  • For a successful role, he / she should have the following traits :
  • the ability to lead and motivate groups and individuals
  • the ability to multi-task and meet deadlines
  • Able to think creatively and strategically to successfully mediate and negotiate with individuals and groups internally and externally
  • Able to overcome obstacles to cooperation and to foster harmonious relations
  • Strong project management skills. Able to balance competing priorities, complex situations, and tight deadlines
  • A problem solver, with the ability to make decisions based on available facts
  • Excellent written, verbal and interpersonal communication skills
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