Senior Manager – Branding & Events

Job Description :

Senior Manager / Manager - Branding & Events will report into the CEO and support as necessary. As key personnel for all Branding and Events requirements, the role will be responsible for both the overall brand positioning of AISATS & its entities involving several different modes that are completely driven by cutting edge technology as / where appropriate. Working in tandem with Corporate Communications, this role will also develop and formulate platforms and strategies to share information and promote AISATS services to potential consumers.

Under CEO , this role will also support Branding initiatives, Strategic Planning & Development, Commercial Business Development, Customer Excellence & Leadership Development & Corporate Communications. As a brand strategist, this role is pivotal in defining and executing brand development strategies to drive business growth and market leadership. This position will develop and implement innovative campaigns that elevate AISATS’ brand presence and resonate with the company’s target audiences. The ideal candidate is a creative thinker with a strategic mindset and a passion for building narratives.

This role is pivotal in upholding the integrity of AISATS’ brand identity by meticulously managing all branding touchpoints in alignment with company guidelines. Key responsibilities include overseeing the visual and experiential consistency of the company’s uniforms, ground service equipment (GSE), and facilities. The Brand Manager will also spearhead the planning and execution of corporate events, reinforcing brand values and enhancing stakeholder engagement through strategic and creative brand representation.

As a first point of contact for any issues or discrepancies arising from within the various verticals / departments, the role will strive to maintain the progress, mutual interaction, and tasks of various parties in such a way that reduces the risk of overall failure, maximizes benefits, and minimizes costs.

This role has 3 areas of focus : Branding, Event Management and Corporate Communication (as support). The following roles and responsibilities have been divided into these 3 subcategories :

Key Responsibilities :

Roles & Responsibilities for Branding

• Brand Identity Management – oversee the development and maintenance of Brand AISATS’ visual identity, including logos, taglines, colour schemes and brand guidelines. Ensure consistency across all brand touchpoints, including uniforms, ground equipment, stationery, advertising, marketing materials and online presence. Conduct regular brand audits to ensure all branding touchpoints strictly adhere to the company’s brand guidelines, maintaining consistency and integrity across every visual and experiential element.
• Brand Strategy Development – develop and implement a comprehensive B2B brand strategy that aligns with company goals and objectives. This includes defining brand positioning, identifying target audiences and conducting market research to understand consumer preferences and trends.
• Marketing Campaigns – Plan, execute and evaluate marketing campaigns to promote Brand AISATS and its services. This may involve collaborating with internal teams or external agencies to develop creative concepts, messaging and promotional materials for various channels.
• Brand Performance Measurement – define key performance indicators (KPIs) to measure the success of the brand initiatives and campaigns. Analyze data and metrics to evaluate brand performance, brand awareness, customer satisfaction etc.
• Budget Management – develop and manage budgets for brand-related activities, ensuring that resources are allocated effectively to achieve strategic objectives while maximizing return on investment (ROI).
• Cross-Functional Collaboration – collaborate with internal teams to ensure alignment and consistency in brand messaging and execution. Serve as a brand ambassador to ensure that brand standards and guidelines are communicated effectively and implemented accurately.

Roles & Responsibilities for Events

Educational Qualifications :

Experience Requirements :

Key Competencies & Personal Attributes :