Country Manager

About the Company / Industry : South American based Lubricants (Engine Oil & Additives) company

MISSION OF THE POSITION

Efficiently manage the line of business while maintaining and expanding the customer portfolio

and profitability of the business.

JOB DESCRIPTION

1. General Functions

Comply with company policies, procedures, guidelines, regulations, and other regulations.

Ensure that all personnel comply with company policies, procedures, guidelines, regulations,

and other regulations.

Meet the objectives for reducing delinquency rates.

Develop the strategic marketing plan in coordination with the different areas of the company.

and International Management.

Develop and generate the brand strategy with the commercial area.

Supervise the sales, collections and services of current and potential customers, in the

distribution channels of the automotive, motorcycle, bus, truck, industrial and other markets.

Ensure the sale and development of the market potential assigned to the lines of Company's

brands : lubricating oils, greases, radiator fluids, car care products and brake fluid.

Create strategies to expand the market for the products offered by the company, obtaining new

customers, opening new markets and extending its share.

Ensure the technical training of products to the sales force and customers, in their different

distribution channels.

Evaluate and analyze the effectiveness of these strategies by looking at the impact they had

on market share and consumer perception.

Monitor the current situation of the market and forecast its future, considering the

characteristics and expectations of product users, distribution channels, suppliers,

competitors and trade associations.

Identify alternative marketing channels.

Plan, organize, direct and control the actions that allow the execution of the company's

strategies in order to achieve sales objectives and budgets.

Ensure the correct condition of the vehicles destined for distribution, with all their safety

implements, the documentation required by the transport authority and the visible image of

the brand.

Maintain effective communication and feedback with all collaborators to execute corrective

actions for continuous improvement.

Ensure the correct performance of the functions of the staff under his / her charge.

Ensure and control the correct compliance with the established management processes.

Carry out internal audits of inventory control, tonnage, checklist, collections, delinquency,

fuel, deposits, staff entry, vacations and everything that corresponds to the economic and

structural integrity of the company.

Ensure compliance with the monthly and annual sales, collection and delinquency quota.

Supervise and organize activations in coordination with the areas involved.

Direct and control the management of your sales team to achieve the objectives of the

company and branches.

Follow up on the fulfillment of sales volumes, number of visits, collections, distribution and

coverage of the territory, among others.

Carry out the permanent analysis and management of collection portfolios to take care of the

delinquency of maturities in your region for recovery before maturity.

Periodically analyze the structures of the sales areas and the visit plans established to ensure

the efficiency and effectiveness of the work of your sales force.

Continuously review and monitor the market situation to detect opportunities and

recommend possible action plans.

Propose and lead the company's promotional plans, innovation and projects to improve

infrastructure and operability, improve the company's profitability and develop strategies to

achieve objectives.

Verify the correct management of sales in the POS by the sellers.

Actively participate in the internal training carried out in the company.

Comply with the rules and obligations according to occupational health and safety regulations

and internal work regulations.

Lead the training and training programs of all staff.

Actively participate in all the activities carried out by the company.

Promote proper communication and transmit the company's values to all staff.

Constantly evaluate the performance of the staff in charge.

Foster a good work environment in your work team.

Inform the employer of any event or situation that puts or may put at risk the safety and

health of the workers and the Company's facilities, and must immediately adopt corrective

measures, avoiding labor and legal contingencies.

Properly dispose of the Solid Waste generated within the facilities (Domestic Waste, Non-Hazardous and Hazardous Solids).

Ensure the protection of the environment, helping to reduce the consumption of materials

and inputs that affects it and thus promote a culture of pollution prevention.

Administration & Finance

Interpret the monthly financial statements by evaluating the profitability of the business.

Interpret management ratios :

• Inventory Turnover
• EBITDA
• Average Charge.

Monitor and optimize the expenses associated with the sale, seeking the profitability of the

company.

Control costs for returns (Reverse Logistics).

Communicate in a timely manner the proposals for the opening of new business units in the

country.

Ensure the legal aspects to comply with as a company within the Territory where we operate,

such as permits, import licenses, among others.

Ensure and optimize the logistical costs of entry by import and exit through distribution to our

customers.

Ensure the timely delivery and quality conditions of our products at a national level.

Marketing

Generate marketing strategies to promote the products, services and image of the company.

Develop and execute the marketing plan.

Propose ideas for brochures, merchandising and all advertising material.

Development of Strategic Marketing strategies to build customer loyalty.

Business Intelligence

Lead marketing intelligence, obtaining information on prices, promotions, channel activities

to get to know the competitors and their activities.

Develop analyses and models on the evaluation of the market, habits and tastes of the target

and trends of the company's categories or products. Carry out segmentations that allow the

establishment of strategies more oriented to business niches.

Conduct commercial research on existing or new products, studying the weaknesses, threats,

strengths and opportunities in the market.

Prices

In coordination with the International Management, Territory Sales Manager and sales force,

develop the price study on a monthly basis and recommend the pricing strategies for the

different products.

It analyzes the positioning of the different brands in the market and recommends, according

to the marketing plan, the positioning for the different products of the company.

Product Portfolio

Study the packaging, labels of our products and competitors to suggest modern, creative and

attractive packaging for the consumer.

Review the quality and functionality of the different products on the market, as well as identify

trends to stay up to date.

Advertising & Promotion

With the marketing team, he helps in the development of the advertising and promotion

campaign for our company's products in both ATL and BTL.

Lead the development of the sales forecast by product which must be born from the sales

force of each business unit. Monitor and ensure with the different headquarters the different

monthly adjustments of these sales estimates.

Sales Channel

Ensures execution excellence at the point of sale by obtaining (with the support of the sales

force) preferential product placements on displays, placing posters, flyers and implementing

promotional campaigns in a timely and successful manner.

Trade marketing

Ensure marketing in the sales channel to improve product rotation by driving and increasing

sales through the planning and coordination of events and promotions.

Develop the merchandising plan and generate traffic building (constant influx of public to the

point of sale)

Create harmony and synergy between the brand strategy and the channel.

Create a positive environment for the brand in order to develop a benefit for the channel in a

win-win relationship.

Create plans to achieve brand goals by distribution sector.

Evaluation of the profitability of promotional actions.