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Transformative - Content Head

Transformative - Content Head

The Ayurveda ExperienceGurugram, India
17 days ago
Job description

Department : UCA.

Reports To : Business Head.

About The Ayurveda Experience.

The Ayurveda Experience is the #1 Ayurveda platform globally with 1.5 million+ customers across 20+ countries.

Rooted in India's 5,000-year-old wellness tradition, we bring time-tested Ayurvedic beauty and wellness products to modern consumers worldwide.

The US is our largest and fastest-growing market, and we're looking for a creative and strategic content leader to elevate our voice, storytelling, and performance in this critical region.

Role Overview :

  • We're hiring a Head of Content - US Market to lead and execute our content strategy across brand, performance, CRM, and offline channels.
  • You will create and oversee content that drives conversion, awareness, education, and trust.
  • This is a high-impact leadership role requiring a rare blend of strategic thinking, exceptional writing skills, deep customer empathy, and growth-oriented mindset.
  • You'll manage a content team and work closely with design, performance, product, and brand teams to craft content that informs, engages, and converts US consumers.

Key Responsibilities :

  • Own US Content Strategy : Define and drive the content strategy tailored to the US audience across paid ads, website, email, video, landing pages, and more.
  • Lead Cross-Channel Content Execution : Manage and optimize all consumer-facing content in the US - brand storytelling, conversion copy, performance creatives.
  • Collaborate with Growth Teams : Partner with media buyers and performance teams to deliver high ROI creatives, test ad hooks, and improve CAC through content.
  • Consumer Education & Trust : Develop a content-led approach to build authority and explain Ayurvedic science in a way that resonates with Western audiences.
  • Video & Script Oversight : Guide short-form and long-form video scripts for YouTube, Meta, TikTok, and advertorials / listicles / long form landing pages.
  • Build & Manage a Team : Hire and manage a US content team of writers, editors, and video creators.
  • Set priorities, manage calendars, and review quality.
  • Maintain Brand Voice : Ensure consistent tonality and storytelling aligned with our premium, informative, and culturally respectful positioning.

    • Qualifications :

  • 8-12 years of content or creative experience, ideally in D2C / eCommerce or consumer health / wellness.
  • 3+ years in a leadership or team management role.
  • Native level written and verbal English skills; sharp editorial instincts and persuasive writing ability.
  • Strong understanding of US consumer psychology, especially in wellness and beauty.
  • Demonstrated experience building performance driven creatives for paid media.
  • Experience educating a Western audience on Eastern / alternative wellness a major plus.
  • Comfortable in a high-growth, fast-paced environment with distributed teams.

    • What You'll Get :

  • Leadership role at a globally scaling D2C brand with Ayurvedic roots and strong US traction.
  • Cross-functional exposure and ability to directly influence brand success in our most important market.
  • Fast decision-making culture with full ownership and accountability.
  • Meaningful work that helps people feel and live better.

    • ref : iimjobs.com)

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    Content • Gurugram, India