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GPM - International Marketing - Emerging Markets

GPM - International Marketing - Emerging Markets

USV PRIVATE LIMITEDMumbai, Maharashtra, India
20 days ago
Job description

Role : Marketing (Individual Contributor)

Designation : Group Product Manager - International Business

Reporting To : Marketing Manager

Location : HO @ Govandi, Mumbai

Job Objective : Be a marketing resource person for managing cardio-diabetes brands across Emerging markets.

Key Responsibility Areas

Marketing Strategies

  • Participate in formulation of marketing strategy, brand plan
  • Develop promotional activities for assigned portfolio in existing markets and newer markets
  • Prepare annual therapy plan
  • Identify new business opportunities
  • Including new products, SKUs in existing markets and work on new market entry strategies

Support in effective implementation of strategies

  • Help Country managers / Local PMT to ensure timely procurement for team
  • Timely delivery of inputs
  • Dispatch plan for team
  • Train MRs on input
  • Feedback
  • Check ABMs and MRs understanding of strategies
  • Conceptualize & oversee digital campaigns done by external ad agencies.

    • Stakeholder engagement

  • Maintain Rapport and customer contact with a given list of KOLs and seek insights to strengthen USV. Identify KOL needs and address them.
  • Coordinate with managers to ensure timely completion of activities / campaigns
  • Attend assigned meetings, conferences, CMEs to build and strengthen relationship with KOLs
  • Coordinate with CFT like regulatory / manufacturing / BD / finance etc to work on new products

    • Self-Development

  • Identify areas of self-development with the help of a reporting manager and work on an agreed action plan, which will be revived on a continuous basis.

    • Educational qualification and experience

  • Pharmacy graduate with MBA in marketing or international trade / business
  • Minimum experience; 8 to 10 years out of which last 2-4 years in international marketing
  • An exposure to East African countries will be an advantage.
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    International Market • Mumbai, Maharashtra, India