Role : Marketing (Individual Contributor)
Designation : Group Product Manager - International Business
Reporting To : Marketing Manager
Location : HO @ Govandi, Mumbai
Job Objective : Be a marketing resource person for managing cardio-diabetes brands across Emerging markets.
Key Responsibility Areas
Marketing Strategies
- Participate in formulation of marketing strategy, brand plan
- Develop promotional activities for assigned portfolio in existing markets and newer markets
- Prepare annual therapy plan
- Identify new business opportunities
- Including new products, SKUs in existing markets and work on new market entry strategies
Support in effective implementation of strategies
Help Country managers / Local PMT to ensure timely procurement for teamTimely delivery of inputsDispatch plan for teamTrain MRs on inputFeedbackCheck ABMs and MRs understanding of strategiesConceptualize & oversee digital campaigns done by external ad agencies.Stakeholder engagement
Maintain Rapport and customer contact with a given list of KOLs and seek insights to strengthen USV. Identify KOL needs and address them.Coordinate with managers to ensure timely completion of activities / campaignsAttend assigned meetings, conferences, CMEs to build and strengthen relationship with KOLsCoordinate with CFT like regulatory / manufacturing / BD / finance etc to work on new productsSelf-Development
Identify areas of self-development with the help of a reporting manager and work on an agreed action plan, which will be revived on a continuous basis.Educational qualification and experience
Pharmacy graduate with MBA in marketing or international trade / businessMinimum experience; 8 to 10 years out of which last 2-4 years in international marketingAn exposure to East African countries will be an advantage.