Job Title : Google Ads Specialist.
Location : Mumbai Office / Ahmedabad Office
Experience Required : 5 -12 years.
Role Overview : We are looking for an experienced and performance-driven Google Ads Specialist to join our team. The ideal candidate should have hands-on expertise in running and managing Google Ads campaigns across all major formats - including Search, Display, and Performance Max (PMax). You should have a strong analytical mindset, conversion-oriented thinking, and a proven track record of managing high-performing campaigns across various industries or product categories.
Preferred candidate : Background in working with a Digital Agency or luxury, fashion, lifestyle, or digital-first brands.
Responsibilities
- Campaign Strategy & Execution
- Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube Ads.
- Define campaign goals, targeting strategy, and keyword bidding frameworks.
- Ensure campaigns are aligned with brand goals, budgets, and timelines.
- Conversion Optimization & Tracking
- Set up and manage conversion tracking via Google Tag Manager and GA4.
- Continuously optimize campaigns to improve CTR, CVR, ROAS, and reduce CPA.
- Collaborate with designers and content teams for optimized ad creatives and landing pages.
- Performance Monitoring & Reporting
- Track campaign performance daily, analyze trends, and provide actionable insights.
- Prepare weekly / monthly performance reports using Google Ads Dashboard, Data Studio, and GA4.
- Conduct regular audits to identify optimization opportunities and eliminate underperforming segments.
- A / B Testing & Experimentation
- Run A / B tests on ad copies, creatives, audience targeting, landing pages, and bidding strategies.
- Implement learnings to enhance ad effectiveness and lead quality.
- Budget & ROI Management
- Efficiently allocate and manage ad spend across campaigns for maximum returns.
- Recommend budget shifts based on real-time performance.
- Market & Competitor Research
- Stay updated with industry trends, Google Ads product updates, and competitor strategies.
- Share market insights to influence campaign strategy and experimentation.
Technical Competency :
Between 5 - 12 years of hands-on experience managing Google Ads across Search, Display, Performance Max, and YouTube Ads.Proven success in delivering high-ROI campaigns for lead generation and ecommerce.Proficient in using Google Ads, GA4, Google Tag Manager, Data Studio, and Keyword Planner.Strong analytical and problem-solving skills with command over campaign data.Experience with A / B testing frameworks and campaign experiments.Excellent communication skills and ability to collaborate with cross-functional teams.Google Ads Certification (preferred but not mandatory).Skillset & Software Expertise (Mandatory) :
Google Ads, Google Analytics, Performance Max Campaign, GTM.Optional Tool knowledge : Looker Studio, Taboola, Outbrain.