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Google Ads Specialist

Google Ads Specialist

GyaataMumbai, Maharashtra, India
2 days ago
Job description

Job Title : Google Ads Specialist.

Location : Mumbai Office / Ahmedabad Office

Experience Required : 5 -12 years.

Role Overview : We are looking for an experienced and performance-driven Google Ads Specialist to join our team. The ideal candidate should have hands-on expertise in running and managing Google Ads campaigns across all major formats - including Search, Display, and Performance Max (PMax). You should have a strong analytical mindset, conversion-oriented thinking, and a proven track record of managing high-performing campaigns across various industries or product categories.

Preferred candidate : Background in working with a Digital Agency or luxury, fashion, lifestyle, or digital-first brands.

Responsibilities

  • Campaign Strategy & Execution
  • Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube Ads.
  • Define campaign goals, targeting strategy, and keyword bidding frameworks.
  • Ensure campaigns are aligned with brand goals, budgets, and timelines.
  • Conversion Optimization & Tracking
  • Set up and manage conversion tracking via Google Tag Manager and GA4.
  • Continuously optimize campaigns to improve CTR, CVR, ROAS, and reduce CPA.
  • Collaborate with designers and content teams for optimized ad creatives and landing pages.
  • Performance Monitoring & Reporting
  • Track campaign performance daily, analyze trends, and provide actionable insights.
  • Prepare weekly / monthly performance reports using Google Ads Dashboard, Data Studio, and GA4.
  • Conduct regular audits to identify optimization opportunities and eliminate underperforming segments.
  • A / B Testing & Experimentation
  • Run A / B tests on ad copies, creatives, audience targeting, landing pages, and bidding strategies.
  • Implement learnings to enhance ad effectiveness and lead quality.
  • Budget & ROI Management
  • Efficiently allocate and manage ad spend across campaigns for maximum returns.
  • Recommend budget shifts based on real-time performance.
  • Market & Competitor Research
  • Stay updated with industry trends, Google Ads product updates, and competitor strategies.
  • Share market insights to influence campaign strategy and experimentation.

Technical Competency :

  • Between 5 - 12 years of hands-on experience managing Google Ads across Search, Display, Performance Max, and YouTube Ads.
  • Proven success in delivering high-ROI campaigns for lead generation and ecommerce.
  • Proficient in using Google Ads, GA4, Google Tag Manager, Data Studio, and Keyword Planner.
  • Strong analytical and problem-solving skills with command over campaign data.
  • Experience with A / B testing frameworks and campaign experiments.
  • Excellent communication skills and ability to collaborate with cross-functional teams.
  • Google Ads Certification (preferred but not mandatory).
  • Skillset & Software Expertise (Mandatory) :

  • Google Ads, Google Analytics, Performance Max Campaign, GTM.
  • Optional Tool knowledge : Looker Studio, Taboola, Outbrain.
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    Google Ads Specialist • Mumbai, Maharashtra, India