Google Ads Specialist

Job Title : Google Ads Specialist.

Location : Mumbai Office / Ahmedabad Office

Experience Required : 5 -12 years.

Role Overview : We are looking for an experienced and performance-driven Google Ads Specialist to join our team. The ideal candidate should have hands-on expertise in running and managing Google Ads campaigns across all major formats - including Search, Display, and Performance Max (PMax). You should have a strong analytical mindset, conversion-oriented thinking, and a proven track record of managing high-performing campaigns across various industries or product categories.

Preferred candidate : Background in working with a Digital Agency or luxury, fashion, lifestyle, or digital-first brands.

Responsibilities

• Campaign Strategy & Execution
• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube Ads.
• Define campaign goals, targeting strategy, and keyword bidding frameworks.
• Ensure campaigns are aligned with brand goals, budgets, and timelines.
• Conversion Optimization & Tracking
• Set up and manage conversion tracking via Google Tag Manager and GA4.
• Continuously optimize campaigns to improve CTR, CVR, ROAS, and reduce CPA.
• Collaborate with designers and content teams for optimized ad creatives and landing pages.
• Performance Monitoring & Reporting
• Track campaign performance daily, analyze trends, and provide actionable insights.
• Prepare weekly / monthly performance reports using Google Ads Dashboard, Data Studio, and GA4.
• Conduct regular audits to identify optimization opportunities and eliminate underperforming segments.
• A / B Testing & Experimentation
• Run A / B tests on ad copies, creatives, audience targeting, landing pages, and bidding strategies.
• Implement learnings to enhance ad effectiveness and lead quality.
• Budget & ROI Management
• Efficiently allocate and manage ad spend across campaigns for maximum returns.
• Recommend budget shifts based on real-time performance.
• Market & Competitor Research
• Stay updated with industry trends, Google Ads product updates, and competitor strategies.
• Share market insights to influence campaign strategy and experimentation.

Technical Competency :

Skillset & Software Expertise (Mandatory) :