Content Writer

Department : Marketing / Growth

Location : Hyderabad

Role Type : Full-Time

About the Role

We are looking for a creative and detail-oriented Content Writer with 2–3 years of experience joining our growing team at Viyona Fintech . The ideal candidate will be responsible for creating high-quality, engaging, and brand-aligned content that supports marketing campaigns, product storytelling, and overall business communication.

Key Responsibilities

1. Content Creation

Write and edit high-quality content including blogs, website pages, social media posts, emailers, product descriptions, press releases, and reports.

Develop SEO-friendly articles that improve website ranking and drive organic traffic.

Create clear, concise, and compelling content tailored to target audiences.

2. Research & Strategy

Conduct research on fintech, BFSI, market trends, and competitor content.

Understand product features and create simple, engaging narratives that explain complex concepts.

Collaborate with the Marketing team to plan content calendars and campaign material.

3. Branding & Storytelling

Write content aligned with brand tone, voice, and messaging guidelines.

Support brand-building initiatives through storytelling and thought-leadership content.

Ensure consistency across all communication channels.

4. Cross-Functional Collaboration

Work closely with Product, Design, Sales, and HR teams to gather information and convert it into meaningful content.

Support internal communication, presentations, and documentation when required.

5. Editing & Quality Control

Proofread content to ensure accuracy, clarity, grammar, and style.

Maintain content quality standards and meet deadlines consistently.

Required Skills & Competencies

Excellent writing, editing, and proofreading skills in English.

Strong understanding of digital content trends, SEO, and keyword optimization.

Ability to simplify complex ideas in fintech / BFSI into easy-to-understand content.

Good research and analytical skills.

Creativity, attention to detail, and strong storytelling ability.

Ability to work independently as well as in a collaborative environment.

Experience & Qualification

2–3 years of experience in content writing (fintech / BFSI experience preferred but not mandatory).

Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.

Key Performance Indicators (KPIs)

Content quality score and consistency.

Organic traffic growth & SEO performance.

Delivery speed and adherence to deadlines.

Engagement rate on content-driven campaigns.

Contribution to brand visibility and lead generation.

Why Join Viyona Fintech?

Opportunity to work on high impact fintech content.

Creative, supportive, and fast-paced work environment.

Growth-focused culture with learning opportunities.

Chance to build a strong portfolio with diverse content formats.