WeRize - Director / Associate Director - Sales - SME

Location Bengaluru

Reporting Line : Senior Director Partner Management

About WeRize

Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building Indias largest full stack fintech platform for 500 million underserved middle-class customers who live in 5000+ small towns of India.

WeRize (Wortgage technologies pvt ltd) also owns RBI registered NBFC subsidiary (Wortgage Finance pvt ltd)

This customer segment is not served by private sector banks, Insurers and Mutual Fund companies due to their low ticket-size and lifetime value and is dependent on PSU / Govt. banks.

PSU / Government banks rarely provide financial products beyond basic savings accounts and these customers lack access to unsecured loans, MSME loans, credit cards, affordable housing loans, loan against property, health / life insurance and investment products.

WeRize manufactures innovative unsecured consumer credit, mortgages, loan against property, MSME loans, savings and insurance products designed for this customer base keeping in mind their needs, requirements and purchasing power, with a view to add a layer of financial security to their lives and enable access to credit.

While customers in these geographies use smartphones, they need proper guidance and support when purchasing the right financial products for themselves.

So, a pure digital model doesnt work for this segment.

WeRize has innovated on this front through its Finance ki online dukaan (Social Shopify of Finance), a first of its kind social distribution tech platform in the financial services space that educates and enables local financially literate freelancers across these small towns to source business through online and offline channels, recommend the right financial product(s) to customers as well as provide aftersalessupport.

These freelancers, who are located in more than 5000+ towns and cities, earn as much as INR 30,000 a month from WeRize in commissions.

Our social distribution platform supported by financially literate freelancers means exceptionally low cost of customer acquisition (CAC) and operations costs compared to both fully digital and on-the-ground financial services providers.

Digital conversions among this target group are way lower when compared to upper income customers in metros and hence pure digital CAC doesnt work for this segment.

While companies like LIC and Fino Bank also rely on freelancer distribution, they deploy local on-field teams / branches to manage freelancers in every city.

That results in very high CAC and operations costs for such companies.

WeRize on the other hand, has been able to acquire, train and manage thousands of freelancersin 5000+ cities only through itstech platform and without any feet-on-street team of its own.

This results in highly profitable business model for Werize.

To know more about the company, please visit : https : / / www.werize.com /

Role Description :

We are seeking a seasoned sales leader with strong expertise in SME lending to drive our business growth across geographies.

The ideal candidate will have significant experience in sourcing loan files through retail DSA networks, connectors, and channel partners.

This is a critical leadership role with high ownership and impact, responsible for achieving disbursement targets, expanding distribution channels, and building high- performing regional teams.

Key Responsibilities :

• Own the P&L for the SME lending business across assigned geographies.
• Develop and implement strategies to drive loan disbursals through DSAs, connectors, and other channel partners.
• Build and nurture a reliable network of retail sourcing partners in Tier 2, 3, and 4 markets.
• Lead, mentor, and scale a field sales team to drive aggressive customer acquisition and onboarding.
• Monitor daily performance metrics, funnel conversions, and partner productivity.
• Collaborate with credit, operations, and product teams to streamline processes and improve turnaround time (TAT).
• Ensure compliance, documentation, and quality checks across the sourcing funnel.

Attributes we are looking for :

ref : iimjobs.com)