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Digital Marketing Specialist

3B BlackBio Dx LimitedIN

2 days ago

Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Join a Global Leader in Molecular Diagnostics

Position : Digital Marketing Executive

Location : Bhopal / All Metros

Model : Hybrid / Full-Time from Office

About the Company :

3B BlackBio Dx Limited is a leading molecular diagnostics company with over a decade of experience and a strong track record of innovation. Our mission is to deliver high-quality, accurate, and accessible diagnostic solutions that support patient care across the globe. With ISO 13485 : 2016 (BSI certified) and GMP compliance, our products - launched under the TRUPCR brand - are trusted by healthcare providers worldwide.

About the Role :

We're seeking a proactive and creative Digital Marketing Executive to support and drive our growing marketing efforts. You'll play a key role in developing and implementing strategic marketing initiatives, enhancing brand visibility, generating demand, and helping shape the future of TRUPCR globally.

You'll work closely with cross-functional teams on multi-channel campaigns, conferences, content creation, and analytics to guide future strategies and unlock growth opportunities.

Key Responsibilities :

Design and implement effective, data-driven digital marketing strategies for promotions globally.

Plan and execute multi-channel campaigns, trade shows, conferences, and events.

Conduct competitor research and market analysis to guide marketing efforts globally.

Develop compelling marketing content (web, brochures, press releases, etc.).

Track and analyze campaign performance to generate actionable insights.

Maintain strong relationships with media vendors and partners.

Support CRM and sales lead optimization (experience with Salesforce a plus).

Manage content calendars, reporting dashboards, and marketing trackers.

Contribute to the development of budgets and forecasts.

What We're Looking For :

Essential :

2+ years' experience in a digital marketing role in healthcare or IVD or medical diagnostics industry.

Degree in marketing, communications, or a related field.

Strong grasp of digital marketing (SEO, email campaigns, social media).

Experience using CRM systems.

Analytical mindset - comfortable interpreting data and performance metrics.

Highly organized, detail-oriented, and capable of managing multiple projects.

Initiative-taker who thrives in a dynamic, team-based environment.

Excellent written and verbal communication skills.

Desirable :

Degree in a life science or biomedical discipline.

Familiarity with the diagnostics, biotech, or healthcare industry.

What We Offer :

Competitive salary & benefits

Opportunities to work on high-impact healthcare campaigns

Collaborative, science-driven environment

Continuous learning and professional development

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Digital Marketing Specialist • IN