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Digital Marketing Specialist

Digital Marketing Specialist

CuringBusyShimoga, IN
21 days ago
Job description

About CuringBusy :

CuringBusy is a Fully Remote company , providing subscription-based, remote Executive Assistant services to busy Entrepreneurs, Business owners, and Professionals across the globe. We help entrepreneurs free up their time by outsourcing their everyday, routine admin work like calendar management, email, customer service, and marketing tasks like social media, digital marketing, website management, etc.

Job Role :

The Digital Marketing Specialist is responsible for developing, implementing, and managing

website and marketing strategies that promote products and services across multiple digital

channels. This includes creating campaigns and driving digital marketing initiatives on search

engine marketing, email marketing, display advertising, website creation & optimization, paid

social media, email, and mobile marketing. This role will develop the digital marketing plan and

coordinate with the sales, product, content, and other teams to ensure the successful execution

of the campaigns .

Responsibilities :

  • Develop effective digital marketing plans to drive our products / services awareness that align with the company's business needs.
  • Website development on WordPress.
  • Manage the Search Engine Marketing (SEM), Display Advertising, Website Optimization & Conversion Rate Optimization efforts.
  • Lead paid social media strategies & campaigns (, Facebook & Instagram) and identify opportunities to leverage emerging platforms.
  • Manage email campaigns including segmentation strategies & automation pieces.
  • Provide reporting on the various online performance KPIs such as CTRs, CPMs & CPCs.
  • Design, build, and maintain our social media presence.
  • Design, and manage Social media and digital marketing Advertising campaigns and implement social media strategy to align with business goals.
  • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Job Qualifications and Skill Sets :

  • Bachelor’s or master’s degree in Digital Marketing.
  • Demonstrable 3+ years of experience leading and managing SEO / SEM, marketing database, email, social media, and display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels.
  • Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.
  • Knowledge of both front-end and back-end languages.
  • Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache), and UI / UX design
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Experienced in any of the Website Platforms : WordPress, Wix, Shopify, WooCommerce, PrestaShop, and Squarespace.
  • Experience with advertisement tools (e.g., Google Ads, Facebook Ads, Bing Ads, Instagram Ads, YouTube ads, etc.)
  • Knowledge of Software like Mailerlite, Mailchimp, Sendinblue, Sender, Hubspot email marketing, Omnisend, Sendpulse, Mailjet, Moosend, etc.
  • Proficient in marketing research and statistical analysis.

    • Your Benefits

  • Work from Home Job / Completely Remote.
  • Opportunity to grow with a Fast-Growing Startup.
  • Exposure to International Clients.

    • Work Timings : Evening Shift or Night Shift 3 pm-12 am / 6 pm-3 am ( Monday- Friday)

    Salary : Based on company standards and skill sets.

    Job Type : Full-time

    Pay : As per Industry Standards

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