Senior Manager, Digital Marketing & Acquisition

About Furlenco

Furlenco is a different furniture company. We enable the urban Indian to live better today in their homes, by giving them award-winning furniture and home decor with a basket of access to rent and buy.

All of our furniture is designed in-house by experts. We don’t just give furniture. We provide decor, accessories and appliances as well. We are launching our first ever offline stores so that one can furnish their entire home, room or corner without traversing multiple stores or websites !

Role Overview

We’re looking for a data-driven, creative, and performance-oriented Senior Manager – Digital Marketing to lead our digital growth charter across paid, organic, and retention channels. The ideal candidate has deep expertise in full-funnel performance marketing, growth experimentation, and brand-led storytelling, with a proven track record of scaling D2C or subscription-based businesses.

Key Responsibilities

1. Performance Marketing & Growth

• Own and optimize paid acquisition across Google Ads, Meta, YouTube, Display, and OTT platforms.
• Manage large-scale budgets with focus on CAC, ROAS, LTV, and payback period optimization.
• Build and run performance campaigns across new cities, categories, and product lines.
• Collaborate with the creative team to develop high-performing ad creatives and test hypotheses for scaling.

2. Retention & Lifecycle Marketing

3. Brand & Content Integration

4. Analytics & Experimentation

5. Team & Cross-Functional Leadership

Ideal Candidate Profile

Key KPIs