Lead Analyst

Job Description : Job title :

Senior Data Scientist

Department :

Media – Data & Martech

Reports to :

Partner, Head of Data & Martech

Role Purpose :

The purpose of this role is to lead design, development, and deployment of advanced data science solutions to

drive business outcomes. The Senior Data Scientist will apply statistical modelling, machine learning, and

marketing analytics to deliver insights across multiple domains while also contributing to the team's advancement

in emerging technologies such as Generative AI, automation, and scalable ML infrastructure.

Key responsibilities :

• Develop and maintain Dentsu Malaysia's proprietary solutions leveraging machine learning, causal

methods to drive business outcomes & actionable insights for clients

customer segmentation (e.g., RFM), lifetime value (LTV) scoring, recommender systems, and other

marketing-focused predictive modelling tasks.

insight generation

environments

reproducible analytics.

evaluate the relative contribution of marketing channels across the customer journey.

automated narrative generation, prompt-based tools)

analysis, or data exploration tools

commercial, and product stakeholders.

stakeholders.

Key Experience :

Bachelor's or Master's degree in Data Science, Statistics, Computer Science, or a related field.

5+ years of experience in applied data science, with expertise in statistical techniques such as regression, forecasting, and hypothesis testing.

Demonstrated ability to translate data models into real-world business actions.

Proficient in Python, R, SQL, and Google Cloud Platform (BigQuery, Cloud SQL).

Experience with MMM libraries and probabilistic programming (e.g., Robyn, LightweightMMM, PyMC).

Strong grasp of machine learning theory, statistical inference, and model interpretability techniques (e.g., Shapley values).

Familiarity with LLMs (e.g., OpenAI, PaLM) and GenAI tools (e.g., LangChain, Vertex AI GenAI APIs) is preferred.

Understanding of digital campaign KPIs, attribution modelling, and customer journey analytics.

Experience building ML models that directly support business decisions across performance, retention, and ROI.

Strong technical writing and stakeholder communication skills.

Experience managing analytics workflows across multiple workstreams and regional stakeholders.

Able to deliver under tight timelines with minimal supervision.

Location :

DGS India - Bengaluru - Manyata N1 Block

Brand : Merkle

Time Type : Full time

Contract Type : Permanent#DGS

Skills Required

BigQuery, Google Cloud Platform, Sql, Statistical Inference, Python