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Brand Manager

Brand Manager

Japfa Comfeed India Pvt. Ltd.India
2 days ago
Job description

Key Responsibilities :

  • Strategy & Execution
  • Plan, execute, and optimize performance marketing campaigns across Meta, Google, YouTube, and other paid social channels.
  • Run campaigns across quick commerce platforms in partnership with platform teams and internal stakeholders.
  • Collaborate with creative and brand teams to ensure campaigns are aligned with brand voice and seasonal initiatives.
  • Budget & ROI Ownership
  • Manage monthly ad budgets with full P&L responsibility for performance marketing spends.
  • Continuously track KPIs including CAC, ROAS, LTV, and conversion rates to improve campaign effectiveness.
  • Channel Management
  • Optimize listings, deals, and visibility on platforms like Instamart, Blinkit, Zepto, and Amazon Fresh to drive top-line growth.
  • Use tools, A / B testing, and analytics to improve performance across all touchpoints.
  • Analytics & Reporting
  • Generate and share weekly / monthly performance reports with actionable insights.
  • Use data to identify trends, scale successful strategies, and course-correct underperforming campaigns.

Requirements :

  • 3–5 years of hands-on experience in performance marketing, ideally in a D2C or consumer food brand.
  • Proven track record of managing high-performing campaigns across Meta, Google, and commerce platforms.
  • Strong analytical skills and command of tools like Google Analytics, Meta Ads Manager, Google Ads, etc.
  • Experience working with quick commerce platforms (Swiggy Instamart, Blinkit, Zepto, etc.) is a strong plus.
  • Ability to work in a fast-paced, high-growth startup environment with cross-functional teams.
  • Preferred Qualifications :

  • Familiarity with marketing automation and CRM tools like MoEngage, Clevertap, or WebEngage.
  • Experience with e-commerce platforms like Shopify or WooCommerce.
  • Passion for food, wellness, and consumer brands is a bonus.
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