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Brand Manager

Japfa Comfeed India Pvt. Ltd.India

3 days ago

Job description

Key Responsibilities :

Strategy & Execution
Plan, execute, and optimize performance marketing campaigns across Meta, Google, YouTube, and other paid social channels.
Run campaigns across quick commerce platforms in partnership with platform teams and internal stakeholders.
Collaborate with creative and brand teams to ensure campaigns are aligned with brand voice and seasonal initiatives.
Budget & ROI Ownership
Manage monthly ad budgets with full P&L responsibility for performance marketing spends.
Continuously track KPIs including CAC, ROAS, LTV, and conversion rates to improve campaign effectiveness.
Channel Management
Optimize listings, deals, and visibility on platforms like Instamart, Blinkit, Zepto, and Amazon Fresh to drive top-line growth.
Use tools, A / B testing, and analytics to improve performance across all touchpoints.
Analytics & Reporting
Generate and share weekly / monthly performance reports with actionable insights.
Use data to identify trends, scale successful strategies, and course-correct underperforming campaigns.

Requirements :

3–5 years of hands-on experience in performance marketing, ideally in a D2C or consumer food brand.

Proven track record of managing high-performing campaigns across Meta, Google, and commerce platforms.

Strong analytical skills and command of tools like Google Analytics, Meta Ads Manager, Google Ads, etc.

Experience working with quick commerce platforms (Swiggy Instamart, Blinkit, Zepto, etc.) is a strong plus.

Ability to work in a fast-paced, high-growth startup environment with cross-functional teams.

Preferred Qualifications :

Familiarity with marketing automation and CRM tools like MoEngage, Clevertap, or WebEngage.

Experience with e-commerce platforms like Shopify or WooCommerce.

Passion for food, wellness, and consumer brands is a bonus.

Brand Manager • India