Brand Manager

Key Responsibilities :

• Strategy & Execution
• Plan, execute, and optimize performance marketing campaigns across Meta, Google, YouTube, and other paid social channels.
• Run campaigns across quick commerce platforms in partnership with platform teams and internal stakeholders.
• Collaborate with creative and brand teams to ensure campaigns are aligned with brand voice and seasonal initiatives.
• Budget & ROI Ownership
• Manage monthly ad budgets with full P&L responsibility for performance marketing spends.
• Continuously track KPIs including CAC, ROAS, LTV, and conversion rates to improve campaign effectiveness.
• Channel Management
• Optimize listings, deals, and visibility on platforms like Instamart, Blinkit, Zepto, and Amazon Fresh to drive top-line growth.
• Use tools, A / B testing, and analytics to improve performance across all touchpoints.
• Analytics & Reporting
• Generate and share weekly / monthly performance reports with actionable insights.
• Use data to identify trends, scale successful strategies, and course-correct underperforming campaigns.

Requirements :

Preferred Qualifications :