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ASO Consultant

Netclan Inc.Surat, IN

2 days ago

Job description

Job Title : ASO (App Store Optimization) Consultant

Location : Remote

Job Type : Freelance

Reporting To : CEO

About the Role :

We’re seeking a highly skilled ASO Consultant to enhance the visibility, discoverability, and downloads of our mobile app(s) across platforms such as the Google Play Store and Apple App Store. You will develop and implement strategies to improve app store rankings, conversion rates, and keyword positioning using the latest ASO practices and analytics.

Key Responsibilities :

Conduct comprehensive keyword research for Google Play and Apple App Store.
Optimize app titles, descriptions, subtitles, keywords, screenshots, and icons .
Develop A / B testing strategies for creatives and metadata to improve conversion rates.
Monitor and analyze app performance data , store analytics, keyword rankings, and competitors.
Collaborate with the design team to ensure creative assets align with best-performing trends.
Track and report organic growth KPIs like impressions, downloads, conversion rate, and retention.
Suggest improvements based on competitor and market trends.
Optimize listings for multiple languages / regions if applicable (localization).
Stay updated with the latest ASO tools, algorithms, and trends .

Qualifications :

2–5 years of proven experience in ASO for iOS and Android apps.

Solid understanding of mobile app marketing , user acquisition, and analytics tools (e.g., AppTweak, Sensor Tower, App Annie, SplitMetrics, etc.).

Strong analytical skills with experience in Google Play Console and App Store Connect .

Ability to write compelling, SEO-friendly copy for app listings.

Experience in A / B testing for store creatives.

Familiarity with mobile app UX / UI and design trends is a plus.

Excellent communication and presentation skills.

Preferred Skills :

Experience with performance marketing or paid user acquisition campaigns.

Background in growth marketing or digital product strategy.

Knowledge of multilingual ASO / localization .

Why Join Us?

Opportunity to work with a growing, innovative tech platform.

Freedom to experiment and implement new strategies.

Collaborative, flexible, and dynamic team environment.

Compensation

Performance-driven compensation and growth opportunities.

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Consultant • Surat, IN

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