Focus on identifying key existing business and prospect accounts locally and regionally to ensure realization of goals in a timely, professional and profitable manner.Active Sales calling on key accounts in the territory assigned to build and maintain relationships with these key accounts and travel agents, PCOs etc and convert potential accounts.Cultivate engaging, professional relationships with decision makers and influencers, gain loyalty, trust and ‘top choice’ whenever they wish to have a lifestyle experience.Achieve the desired positioning of the hotel from a RevPar perspective, through strategic sales solicitation and by exceeding the room revenue goals establishedEffectively manage the IDS sales management system in order to optimize and exceed the sales goals and accountabilities established, and at the same time, track and review performance of each account; direct each customer to the appropriate channel, utilizing Royal Orchid Hotels Ltd. resources and technologies to ensure a seamless contact management platform for coverage throughout all segmentsMonitor the account management system, lead management system and sales automation system to ensure sales optimization exceeding set goals and expectations, including NAM.Formulate tactical action plans for each key account and effectively communicate and execute these action plansInvolve management in aspects of decision making for your accounts and seek assistance in converting them whenever necessaryDeliver enthusiastic, positive, helpful and respectful client communication, ensuring precise and effective information transferEnsure a focus on all Hotel facilities including food and beverage, catering and additional products. Maximize rooms and food & beverage yield. Maximize conversion rates and upselling opportunities.Actively participate in sales meetings by offering updates on monthly and year to date business volume and revenue performance of the assigned accounts; propose and implement remedial action plans to address shortfalls in volume of business booked, taking into account seasonality and citywide eventsParticipate in trade shows, conventions and promotional events within the hotel, the industry and customer organizations as necessary.Plan and execute a series of familiarization tours for clients, travel agents, convention organizers, meeting planners, incentive operators and other industry personnel. Entertain clients and guests as required to showcase the F&B offers at the hotelRespond to all client queries within 24 hours of initial contact.Develop, refine and maintain a comprehensive mailing list of all key customers and industry personnel. Assist in developing and implementation direct mail campaigns to the mailing list.Ensure guest comments are recorded in guest history record and acted on when appropriateAct on client complaints, feedback and report to appropriate personnel. Ensure recovery calls are dealt with in an appropriate mannerSeek opportunities to continually improve client serviceContribute to the maintenance of a strong cohesive and professional Sales & Marketing team performance.Maintain positive working relationships with every associate in the hotel to ensure continued commitment and responsiveness.Financial
- Ensure all proposals & contracts are accurate in terms of deposits, settlements and cancellation clauses and terms and conditions as per hotel policy
- Monitor group billing accounts for accuracy, and co-ordinate with Credit Manager, for delayed payments.
Market Intelligence
- Identify opportunities and facilitate development of every revenue generating potential
- Effectively measure and report on a timely basis, sales results with updated strategies and competitor information to the Director of Sales.
- Keep abreast of market trends, prepare and provide analysis and recommendations with respect to competitor and overall market issues
- Participate in developing / reviewing rate structures and conditions applicable to various marketing segments, based on market feedback and conditions.
Qualifications
- Education : graduate or masters
- Experience : A minimum of three years experience in progressive sales and marketing positions in hotels of similar scale of operations.
Additional Skill required : Computer skills (Proficiency in Microsoft Office software : Word, Excel and PowerPoint), analytical and numerical skills, knowledge of revenue management, knowledge of marketing, cross exposure with hotel operations.