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Head Of Digital Marketing
Head Of Digital MarketingTIGI HR • Noida, Republic Of India, IN
Head Of Digital Marketing

Head Of Digital Marketing

TIGI HR • Noida, Republic Of India, IN
7 days ago
Job description

Key Responsibilities

Strategy & Leadership

  • Develop and implement a full-funnel digital marketing strategy aligned with revenue goals.
  • Manage and optimize the digital marketing budget to maximize ROAS.
  • Lead, mentor, and evaluate the performance of the digital marketing team.

Performance Marketing & Marketplace Management

  • Drive D2C performance through paid campaigns on Google and Meta.
  • Lead marketplace strategy for Amazon, Flipkart, and other platforms, including listing optimization, A+ Content, and marketplace ads.
  • Monitor CAC, CLTV, and other key metrics for profitable scaling.

    • Social Media, Content & Design

  • Own the brand voice and guide teams to produce high-quality content and creatives.
  • Develop monthly content calendars balancing education, brand storytelling, and promotions.
  • Maintain visual and message consistency across social media, website, email, and ads.

    • Influencer & Community Marketing

  • Build and manage an influencer marketing program with niche creators.
  • Oversee partnerships, negotiations, campaign execution, and performance tracking.
  • Measure influencer ROI through traffic, coupon usage, and affiliate sales.

    • Ideal Candidate Profile

  • Proven success in scaling digital revenue and managing significant marketing budgets.
  • Strong expertise with Amazon Seller Central, Amazon Ads, and marketplace ecosystems.
  • Technical proficiency in GA4, Google Ads, Meta Business Manager, and SEO tools like SEMrush / Ahrefs.
  • Strong creative eye with the ability to evaluate and improve design and copy.
  • Analytical, target-oriented, and strong in communication and stakeholder management.

    • Key Performance Indicators (KPIs)

    Primary Business Metrics (40%)

  • Month-on-month growth in digital revenue.
  • Achieving blended ROAS of 4.0x or higher.
  • Maintaining profitable CAC.

    • Marketplace Metrics (25%)

  • Optimized ACOS for Amazon / Flipkart ads.
  • Improved organic ranking for top keywords.
  • Growth in positive reviews and ratings.

    • Brand & Social Metrics (20%)

  • Engagement rate above 3%.
  • Month-on-month growth in reach and impressions.
  • Increased video view-through rate (>

    • 50%).

    Team &Operational Metrics (15%)

  • Meeting creative output and content targets.
  • Faster turnaround time from campaign idea to launch.
    • Create a job alert for this search

    Head Of Marketing • Noida, Republic Of India, IN

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