Product Lead

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt. We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit

Colombia is a contextual AI-driven AdTech platform that revolutionizes digital advertising with cutting-edge technology. By utilizing advanced machine learning and AI, Colombia delivers highly targeted and personalized ad experiences, ensuring optimal engagement and performance. Our platform seamlessly integrates with publishers and advertisers, offering robust solutions for display, video, and native advertising. With over 650 million unique users monthly, Colombia leverages data-driven insights to provide unmatched reach and engagement. As part of India’s largest premium content network, we ensure high- quality user interaction and engagement. With over 15 billion recommendations per month & 650 Mn + unique users, we guarantee massive audience reach. Utilizing AI & ML models for lookalike audience creation, bid prediction, and contextual targeting, Colombia enhances campaign effectiveness and user engagement. Our AI-powered user segmentation and article annotation streamline processes, delivering more accurate and relevant user experiences. Experience the future of advertising with Colombia...

Job Requirement

• Product Ownership : Own and evolve the data layer powering Colombia's AdTech stack
• AI / ML Use Case Enablement : Define and prioritize product requirements for AI-driven ad serving
• AdTech Ecosystem Integration : Lead integration with SSPs, DSPs, DMPs, CDPs, and internal / external APIs to enhance audience intelligence and campaign performance.
• Privacy & Compliance
• Cross-Functional Leadership : Collaborate with engineering, analytics, sales, and operations teams to execute product roadmaps and GTM strategies.
• Innovation & Impact : Explore & stay up to date with the latest AI and GenAI capabilities for recommendation engines, predictive audience modeling, and smart creatives.

Required Skills & Experience