Performance Marketing Manager – D2C FMCG Brand – Exp : 04 years + WIPRO Partnered - Package 12 LPA

Location : Marol Andheri

Report to : Revenue Head

Working days : Mon to Sat (6 full days)

Timings : 10 am to 7 pm

Role Overview :

The Performance Marketing Specialist will be responsible for creating, implementing, and monitoring paid advertising campaigns across multiple digital platforms, including Meta (Facebook, Instagram), Google Ads, Amazon, and quick commerce platforms. The ideal candidate will be data-driven, results-oriented, and highly familiar with the nuances of each platform's advertising operations.

Key Responsibilities :

Campaign Creation & Management :

• Develop, manage, and optimize paid digital marketing campaigns on Meta, Google Ads, Amazon, and quick commerce platforms (e.g., Blinkit, Zepto).
• Set up campaign structures including ad sets, targeting, budgeting, bidding, and creative.
• Ensure alignment of ads with overall brand strategy, product launches, and promotions.

Performance Monitoring & Optimization :

Data Analysis & Reporting :

Budget Management :

Collaboration & Communication :

Key Requirements :

Education : Bachelor's degree in Marketing, Business, or a related field.

Experience :

Technical Skills :

Soft Skills :

Key Performance Indicators (KPIs) :