Sales Development Representative

Job Title :

Sales Representative Location :

On-site - Bengaluru Company :

ZZAZZ Experience Required :

3+ years

About the Role

As a Sales Representative at ZZAZZ, you will be responsible for driving revenue by managing Publisher and Ad Sales, building and nurturing strong business relationships, and executing innovative lifecycle marketing strategies. You will play a critical role in sourcing, onboarding, and managing digital publishers and advertisers while contributing directly to our growth through strategic engagement initiatives.

Key Responsibilities

Sales & Partnerships

Own the creation of the sales funnel – source high-potential content websites, create a pool, and drive onboarding to ZZAZZ’s solution. Manage publisher and ad sales end-to-end, including strategy development, advertiser acquisition, contract negotiation, and revenue optimization. Build and maintain relationships with existing and potential business partners and resolution professionals. Identify and close new business opportunities by cultivating strong relationships with key decision-makers. Collaborate with cross-functional teams to maximize sales opportunities and achieve business goals.

Engagement & Campaign Management

Develop and execute digital communication programs across email, push notifications, SMS, and in-app marketing. Design and implement user engagement strategies tailored to new, occasional, and lapsed users. Create an “engage & delight” campaign calendar using data, user insights, and experimentation. Define, monitor, and optimize KPIs and OKRs related to sales and user engagement. A / B test and optimize campaigns to improve conversion rates and engagement metrics. Track performance metrics such as open rate, CTR, DAU / MAU, and usage patterns. Analyse campaign results, develop benchmarks, and present performance insights to leadership.

Strategic Input & Feedback

Provide product feedback and market insights to influence product development. Stay up to date with market trends and customer behaviour to continuously evolve sales and marketing strategies.

Requirements

Minimum 3 years of experience in sales, engagement marketing, CRM, or related roles. Proven expertise in lifecycle marketing and multi-channel communication (email, SMS, push, in-app). Strong track record in A / B testing and data-driven decision making. Results-oriented, with a history of achieving aggressive growth targets. Strategic and analytical thinker with excellent problem-solving skills. Fluency in English and strong presentation skills are a must. Creative, empathetic, and user-focused approach to campaigns. Strong interpersonal skills to collaborate across product, engineering, and marketing teams. Experience working with user research and deriving insights to shape strategy. High attention to detail and organizational capability. Willingness to work extended hours as required. Ad sales experience is a strong advantage.