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Optimization Specialist
TrantorPalakkad, IN9 days ago
Job descriptionDevelop dashboards and performance reports using tools like Tableau or Power BI. Translate complex analytics into clear business insights for cross-functional teams. Collaborate with optimization and marketing teams to support A / B testing and Ensure data quality through validation of tagging and analytics setup (via GTM or Identify user behavior trends to surface actionable UX and content insights. Minimum 5 years of experience in digital analytics or web data analysis. Strong knowledge of GA4, Adobe Analytics, or other enterprise analytics tools. Experience with visualization tools such as Tableau, Power BI, or Looker. Ability to translate data into clear, actionable insights. Good understanding of customer journeys and digital experience KPIs. Familiarity with tagging frameworks and GTM / Adobe Launch. Adobe Analytics GTM / Adobe Launch Tableau / Power BI / Looker Studio Hotjar Excel / Sheets
Digital Analyst – Web & Experience Analytics
Job Summary
The Digital Analyst will drive insights into user behavior and site performance across
digital landscape. This role supports experience optimization through advanced
analytics, journey analysis, and actionable reporting for stakeholders across UX,
Product, and Marketing.
Key Responsibilities
- Analyze user journeys, funnels, traffic patterns, and engagement metrics to inform
experience strategy.
personalization analysis.
Adobe Launch).
Required Skillset & Experience
Technology Platforms & Tools
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Optimization Specialist • Palakkad, IN
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