Chief Manager Ecommerce

This position is responsible for closely working with Area managers team, marketing / brand team and other stakeholders for managing individual chains / accounts / regions for driving sales of Ecommerce vertical. Key responsibilities will include Planning, Off takes, Relationship development, Team Management Will report to General Manager Ecommerce Will have 1 - 2 reportees

EXPERIENCE :

• Minimum of 7 to 10 years of experience in handling online channels with reputed FMCG / OTC - Strong understanding and work experience with Amazon and Quick commerce accounts - Must have worked with some key known brands in E Com Space - Strong understanding and execution capabilities with Ecommerce marketplaces account

Key Roles / Responsibilities

Planning - Developing the sales and marketing plan fore commerce for assigned portfolio. AOP and QOP - To initiate and manage all margin negotiations

Off - takes - Ensuring monthly, quarterly and annual off take - Engage consumer with right product mix, consumer pricing, promotion visà vis competition - Own new launches and performance by listing in time, visibility campaigns, offtakes

Relationship Management - To ensure monthly, quarterly and annual sales action plan ( JBP ) is aligned and closed with the channel partners along with marketing plan - To handle all margin negotiations, tot closure, revenue, campaign planning and collections. - To work closely with support teams (finance, marketing, and SCM) and ensure adherence to processes managing the relationship with market place marketing agencies to develop strategy - Ensure adherence to TOT by both ecommerce team and portal

Monitoring and reporting - Ensuring monthly, quarterly and annual primary sales through KAM - Monitor and analysebusiness performance versus plan; sales, expenses, new listing, margin, forecasting accuracy - Budget allocation to team - Monthly review and develop action plans for performance

Campaigns on AMS and FK account - Plan marketing activities - Maintain and Manage yearly calendar of activities / campaigns - Ensure campaigns creation and execution in time

Performance measurement of investments - Deliver the planned outcome and ACOS / ROI attributed sales - Control and efficiently deploy budget for brand building across the portals - Intervene to change campaigns / bidding as per competition activities keeping budget under control

Advertisement innovations to drive performance - Observe evolving marketing trends on ecommerce and experiment to maximize the returns on investments

Insights from performance of promotions and advertisement - Track performance of marketing activities / campaigns across the portals - Build insights on campaign performance and suggest actionable point