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Growth Marketer

NorthStar HR ConsultantsPune, Maharashtra, India

2 days ago

Job description

Job Title - Growth Marketer

Role Overview

We seek a results-driven Growth Marketer to join our team and spearhead marketing initiatives accelerating customer acquisition, activation, and retention. The ideal candidate will blend creativity with analytical thinking to develop and execute data-informed marketing strategies across multiple channels.

Key Responsibilities

Design, implement, and optimize multi-channel growth marketing campaigns targeting SMB decision-makers
Manage customer acquisition strategies across paid, organic, and partnership channels
Analyze campaign performance data to identify trends, opportunities, and areas for improvement
Collaborate with product and sales teams to create compelling messaging and content
Develop and execute A / B tests to continuously refine marketing approaches
Own key growth metrics including CAC, LTV, conversion rates, and attribution
Build and optimize marketing funnels across the customer journey
Stay current with digital marketing trends and best practices in the SMB SaaS space

Qualifications

3+ years of experience in growth marketing, preferably for B2B SaaS products

Proven track record of driving measurable growth in customer acquisition and retention

Strong analytical skills with experience using data to inform marketing decisions

Experience with marketing automation platforms, CRM systems, and analytics tools

Knowledge of SEO, SEM, content marketing, email marketing, and social media strategies

Excellent project management skills with the ability to manage multiple initiatives simultaneously

Outstanding communication skills, both written and verbal

Experience in marketing to small and medium business owners preferred

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Growth Marketer • Pune, Maharashtra, India