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Fluidscapes - Director - Consultant Marketing

Fluidscapes - Director - Consultant Marketing

Fluidscapes ConsultantsMumbai, India
10 days ago
Job description
  • We are seeking a dynamic and strategic marketing leader from a service-based organization to drive growth through partner and ecosystem marketing.
  • This role involves working closely with hyperscale's (AWS, Azure, GCP), technology OEMs, and ISVs to build co-branded GTM campaigns, drive demand generation, and establish thought leadership in cloud transformation services.
  • Job Location : Hyderabad.

    Key Responsibilities.

    • Cloud & Partner Ecosystem Marketing.
    • Develop and execute joint go-to-market (GTM) strategies with cloud hyperscalers and technology partners.
    • Manage co-marketing programs and competency-based marketing with partners like AWS, Azure, and GCP.
    • Drive strategic alliances, ensuring alignment with partner sales and marketing teams.
    • Demand Generation & ABM.
    • Lead Account-Based Marketing (ABM) initiatives targeting enterprise and mid-market customers.
    • Drive digital campaigns, webinars, and industry roundtables to generate high-quality leads and revenue impact.
    • Leverage data-driven marketing to optimize conversion and engagement across channels.
    • Thought Leadership & Brand Positioning.
    • Establish the company as a trusted leader in cloud transformation through analyst relations, events, and PR.
    • Build C-level engagement programs, driving executive sponsorship with partners and customers.
    • Develop industry-specific GTM initiatives for BFSI, Manufacturing, and other key verticals.
    • Marketing Strategy & Execution.
    • Own the marketing P&L, ensuring ROI-driven execution of campaigns.
    • Oversee a globally distributed marketing team, driving high-performance marketing execution.
    • Align with internal stakeholders (sales, delivery, and product teams) to drive integrated marketing initiatives.
    • Qualifications & Experience.

    • 10+ years of B2B marketing experience in Cloud, IT Services, or Partner Marketing.
    • Strong expertise in partner marketing, ABM, demand generation, and GTM strategies.
    • Proven track record of building and executing co-marketing programs with AWS / Azure / GCP.
    • Experience in managing marketing budgets and partner MDF programs.
    • Deep understanding of enterprise cloud solutions, hyperscaler ecosystems, and OEM alliances.
    • Strong leadership and stakeholder management skills, with experience working across global teams.
    • Preferred :

    • Experience in working with hyperscaler partner programs (AWS Competency, Azure Expert MSP, SAP on GCP, etc.
    • Prior experience in managing multi-geo marketing campaigns (APAC, EMEA, US, India).
    • A background in strategic marketing roles at companies like Capgemini, Cloud4C, AWS, Azure, GCP, Dell, or ServiceNow
    • ref : iimjobs.com)

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