Fluidscapes - Director - Consultant Marketing

Job Location : Hyderabad.

Key Responsibilities.

• Cloud & Partner Ecosystem Marketing.
• Develop and execute joint go-to-market (GTM) strategies with cloud hyperscalers and technology partners.
• Manage co-marketing programs and competency-based marketing with partners like AWS, Azure, and GCP.
• Drive strategic alliances, ensuring alignment with partner sales and marketing teams.
• Demand Generation & ABM.
• Lead Account-Based Marketing (ABM) initiatives targeting enterprise and mid-market customers.
• Drive digital campaigns, webinars, and industry roundtables to generate high-quality leads and revenue impact.
• Leverage data-driven marketing to optimize conversion and engagement across channels.
• Thought Leadership & Brand Positioning.
• Establish the company as a trusted leader in cloud transformation through analyst relations, events, and PR.
• Build C-level engagement programs, driving executive sponsorship with partners and customers.
• Develop industry-specific GTM initiatives for BFSI, Manufacturing, and other key verticals.
• Marketing Strategy & Execution.
• Own the marketing P&L, ensuring ROI-driven execution of campaigns.
• Oversee a globally distributed marketing team, driving high-performance marketing execution.
• Align with internal stakeholders (sales, delivery, and product teams) to drive integrated marketing initiatives.

Qualifications & Experience.

• 10+ years of B2B marketing experience in Cloud, IT Services, or Partner Marketing.
• Strong expertise in partner marketing, ABM, demand generation, and GTM strategies.
• Proven track record of building and executing co-marketing programs with AWS / Azure / GCP.
• Experience in managing marketing budgets and partner MDF programs.
• Deep understanding of enterprise cloud solutions, hyperscaler ecosystems, and OEM alliances.
• Strong leadership and stakeholder management skills, with experience working across global teams.

Preferred :

• Experience in working with hyperscaler partner programs (AWS Competency, Azure Expert MSP, SAP on GCP, etc.
• Prior experience in managing multi-geo marketing campaigns (APAC, EMEA, US, India).
• A background in strategic marketing roles at companies like Capgemini, Cloud4C, AWS, Azure, GCP, Dell, or ServiceNow

ref : iimjobs.com)