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Taggbox.com - PPC Manager

TagboxJaipur, India

26 days ago

Job description

The PPC Manager will be responsible for planning, implementing, and optimizing paid ad campaigns across various channels such as Google Ads, social media platforms, and more.

The ideal candidate has in-depth knowledge of paid search, display advertising, and a data-driven approach to maximize ROI

Develop, implement, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media

Conduct keyword research, competitor analysis, and ongoing bid management to optimize campaign performance

Analyze campaign data and create detailed performance reports to track metrics such as CTR, CPC, CPA, and overall ROI

Collaborate with the marketing and content teams to create compelling ad copy, landing pages, and visuals.. Implement A / B testing strategies for ad creatives, landing pages, and targeting options

Monitor budget caps, impression share, and quality score to maximize campaign effectiveness. Stay up-to-date with the latest industry trends, algorithm updates, and new tools. Manage retargeting and display campaigns to improve brand visibility and conversions

Coordinate with internal stakeholders to ensure PPC strategies align with overall business goals

Master's / Bachelor's degree in Marketing, Advertising, or a related field. 4-5 years of proven experience in managing PPC campaigns across multiple platforms

ref : iimjobs.com)

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