What You’ll Do?
1- Marketing Channel Management and ROI Optimization :
Manage marketing channels, including paid digital (Google & Meta Ads), influencer marketing, SEO, and offline marketing.
Optimize channel performance to maintain a healthy Return on Investment (ROI).
2- Strategic Planning and GTM Strategy :
Develop comprehensive quarterly and monthly marketing plans, aligning with organizational goals to achieve revenue and lead generation targets.
Utilize data-driven insights to refine strategies and adapt to market dynamics.
Conduct thorough competitor research to identify market trends and opportunities.
3- Event Management :
Take charge of orchestrating various events, including batch launches, result celebrations, seminars, and webinars.
4- Content Marketing :
Strategies relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey.
Plan eye-catching creatives with the design team for promotions across various platforms.
5- Stakeholder Management :
Work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging.
You are Someone Who Has :
Category Manager • Noida, Uttar Pradesh, India