Category Marketing Manager

What You’ll Do?

1- Marketing Channel Management and ROI Optimization :

Manage marketing channels, including paid digital (Google & Meta Ads), influencer marketing, SEO, and offline marketing.

Optimize channel performance to maintain a healthy Return on Investment (ROI).

2- Strategic Planning and GTM Strategy :

Develop comprehensive quarterly and monthly marketing plans, aligning with organizational goals to achieve revenue and lead generation targets.

Utilize data-driven insights to refine strategies and adapt to market dynamics.

Conduct thorough competitor research to identify market trends and opportunities.

3- Event Management :

Take charge of orchestrating various events, including batch launches, result celebrations, seminars, and webinars.

4- Content Marketing :

Strategies relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey.

Plan eye-catching creatives with the design team for promotions across various platforms.

5- Stakeholder Management :

Work closely with business, product management, sales, and customer success teams to ensure alignment on marketing objectives and messaging.

You are Someone Who Has :

• Bachelor's degree in Marketing, Engineering, or a related field. MBA is a plus.
• Prior experience of working in Startups would be a plus
• Proven experience (4+ years) in marketing roles, preferably in the Ed-tech industry.
• Strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education.
• Exceptional project management skills with the ability to manage multiple campaigns simultaneously.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Excellent communication and interpersonal skills.
• Creative thinker with a strategic approach to marketing.
• Team player with the ability to collaborate across departments.