Job Description
Job Purpose
Acquisition, enhancement and retention of customers by providing best possible services and being the dedicated point of contact for customers of Agri sector for working capital loans / Business loans .
Sourcing and Business Generation :
- Business scoping of geographical market for farming and rural community
- Sourcing proposals from individual farmers / Co-operative societies / Rural Mandis & Markets / Kissan Clubs / Farmer Producer Organizations etc for working capital loans .
- Participation in rural melas / games / functions to look for new business avenues Market Update and Change in Product / Processes :
- To keep an update with respect to market requirement, competition and customer banking behaviour.
- To understand the changing dynamics in the market and propose amendments in various product offerings.
- To be updated on changes in State Government law and policies and accordingly proposing amendment in processes.Relationship Building and Maintenance
Relationship Building and Maintenance
To liaison with new and existing customers for long term relationships for working capital loansTo be in constant touch with agro centres / rural Mandis / rural markets / Kissan clubs for maintaining and deepening existing relationships.Addressing complaints received from customers within stipulated TAT. Delinquency / Rotation Recovery Support, Market informationTo ensure minimal delinquency in portfolio with high level of control.To monitor rotation of accountsTo avoid dropping of limit in customers account, ensure timely submission of documents likeLAD, CAM and othersFarmer Education and Capacity Building
To conduct village level farmer meetings and educate farmers on various products offered by bankTo make farmers aware of various aspects of banking and keep them informed about tools and technology for improving farm production.Increased penetration and cross sell
Sell working capital loans to Clients into Agri commodities, Agriculture related business person and farmers.Cross sell other asset and liability productsPromotion of digital platforms like Net Banking, Mobile Banking, PayZapp, Insta Alert, Smart Buy, Chill etcTraining and Development of SO / HBL
To utilize the sales resources (HBL / SO) for optimal sales support.To groom supporting staff and enhancing their skills by imparting regular trainings for better customer dealing.To monitor performance and counselling them for deliveryRelationship with Retail Branches and Other Stake holders
Liaise with Credit team to ensure clearance of proposal of business loans, working capital loans, other asset products.To coordinate with Remedial team for all NPA cases and work towards recovery of the sameTo coordinate with the local government bodies for Documentation and verification purposesTo coordinate with the local Operations team for disbursementLiaise with Branch Banking team for providing best services to customersRequirements
Educational Qualifications
Graduation (preferably Agri Business)Post-Graduation MBA (preferably Agri Business)Key Skills
Sales and Influencing SkillsBanking Product & Process KnowledgePlanning and Organizing SkillsCommunicationKnowledge of Competition & Current trends in financial Industry.Experience Required
Minimum experience of 1-3 years in a similar role or Sales experience in Seed companies, Fertilizer companies, Agri Product companies, Banks, Non Banking financial institutions etc.Preferred from Banking / Financial Services.Requirements
Educational Qualifications Graduation (preferably Agri Business) Post-Graduation MBA (preferably Agri Business) Key Skills Sales and Influencing Skills Banking Product & Process Knowledge Planning and Organizing Skills Communication Knowledge of Competition & Current trends in financial Industry. Experience Required Minimum experience of 1-3 years in a similar role or Sales experience in Seed companies, Fertilizer companies, Agri Product companies, Banks, Non Banking financial institutions etc. Preferred from Banking / Financial Services.