Techno Functional Salesforce

Role : Technical Manager / Cluster Leader with good expertise in MarTech

Location : Pan India

Experience : 10+ Years

Technology Strategy & Innovation

Define and execute the cluster-level MarTech roadmap aligned with global digital strategy

Lead the evaluation and implementation of new MarTech platforms and tools (e.g., CDPs, DMPs, CMS, DAM, personalization engines, A / B testing tools)

Ensure scalable and compliant solutions, supporting both global standards and local nuances

Stakeholder Management & Collaboration

Act as the primary liaison between cluster marketing teams, IT, product teams, and external vendors

Translate marketing needs into technical requirements; ensure proper implementation and adoption

Facilitate workshops and discovery sessions to identify opportunities for automation and AI integration

Platform Governance & Integration

Oversee the integration and governance of CX platforms like DxPs , Salesforce, GA4, Tealium, etc.  Ensure consistent data taxonomies, tagging strategies, and consent frameworks across all markets

Manage end-to-end campaign tech stack, ensuring interoperability and data flow across platforms Team Leadership & Capability Building

Lead and mentor a team of solution architects, analysts, and platform specialists within the cluster

Foster a culture of agile experimentation, continuous learning, and knowledge sharing

Build internal capabilities around self-service MarTech tools, AI assistants, and co-pilot usage

Required Qualifications :

Bachelor's or Master's in Computer Science, Marketing Technology, Digital Systems, or related field

8–12+ years of experience in digital or MarTech roles, with 3–5+ years in a leadership or cluster / regional role

Proven expertise in tools like Adobe Experience Manager, Google Analytics, Segment, Salesforce Marketing Cloud, etc.

Strong understanding of marketing workflows, personalization, journey orchestration, and consent management Experience with Agile, DevOps, and CI / CD methodologie