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Head of Product Marketing

BikBengaluru, Karnataka, India

1 day ago

Job description

Location : Bangalore

Type : Full-Time

Reports to : Founder & CEO

About us

BIK is a unified platform for eCommerce brands — combining email, WhatsApp, SMS, Instagram DMs, helpdesk, and AI chatbots into one powerful solution. We own 28% India’s market share and rapidly growing in markets like Australia, Middle EastAs we build the category of AI-native customer engagement , we’re looking for a Head of Product Marketing to craft compelling narratives, define our positioning, and enable GTM success.

What You’ll Own

1.Positioning & Messaging

Define and evolve BIK’s positioning in the International markets like Australia positioning alongside Manifest AI
Build crisp, differentiated messaging that resonates with eCommerce founders, marketers, and CX heads.

2.GTM Strategy

Partner with Product, Growth, and Sales to plan launches, campaigns, and enablement

Own go-to-market plans for new features, verticals, and geographies

Create sales playbooks, battlecards, one-pagers, and decks

3.Competitive Intelligence

Track and analyze competitor strategies, pricing, and product evolution

Arm Sales with win / loss data and sharp differentiation

4.Content & Storytelling

Collaborate with content and design to bring stories to life across web, email, social, and paid

Support founder-led storytelling with strategic input for events, PR, and investor decks

5.Customer & Market Insights

Conduct market research, win / loss interviews, and customer calls to keep BIK close to the market pulse

Distill insights into product direction and GTM campaigns

You Might Be a Fit If You...

Have 5–8 years of B2B SaaS product marketing experience, preferably in WhatsApp, MarTech, or Helpdesk tools

Have led GTM launches , built battlecards , and shaped roadmaps using market insights

Think in customer personas and speak in stories , not feature lists

Collaborate seamlessly with Product, Sales, and Growth teams

Have a portfolio of content, decks, positioning docs, or product launches

Why Join BIK

Lead product marketing end-to-end for a fast-scaling, AI-powered commerce platform

Work directly with the founder and executive leadership on high-impact initiatives

Play a key role in shaping the GTM engine as BIK expands across three continents

Step into a role with high ownership and visibility — where your work will directly influence revenue, product direction, and brand narrative

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Head Marketing • Bengaluru, Karnataka, India

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