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Head of Product Marketing

Head of Product Marketing

BikBengaluru, Karnataka, India
3 days ago
Job description

Location : Bangalore

Type : Full-Time

Reports to : Founder & CEO

About us

BIK is a unified platform for eCommerce brands — combining email, WhatsApp, SMS, Instagram DMs, helpdesk, and AI chatbots into one powerful solution. We own 28% India’s market share and rapidly growing in markets like Australia, Middle EastAs we build the category of  AI-native customer engagement , we’re looking for a  Head of Product Marketing  to craft compelling narratives, define our positioning, and enable GTM success.

What You’ll Own

1.Positioning & Messaging

  • Define and evolve BIK’s positioning in the International markets like Australia positioning alongside Manifest AI
  • Build crisp, differentiated messaging that resonates with eCommerce founders, marketers, and CX heads.

2.GTM Strategy

  • Partner with Product, Growth, and Sales to plan launches, campaigns, and enablement
  • Own go-to-market plans for new features, verticals, and geographies
  • Create sales playbooks, battlecards, one-pagers, and decks

    • 3.Competitive Intelligence

  • Track and analyze competitor strategies, pricing, and product evolution
  • Arm Sales with win / loss data and sharp differentiation

    • 4.Content & Storytelling

  • Collaborate with content and design to bring stories to life across web, email, social, and paid
  • Support founder-led storytelling with strategic input for events, PR, and investor decks

    • 5.Customer & Market Insights

  • Conduct market research, win / loss interviews, and customer calls to keep BIK close to the market pulse
  • Distill insights into product direction and GTM campaigns

    • You Might Be a Fit If You...

  • Have 5–8 years of B2B SaaS product marketing experience, preferably in WhatsApp, MarTech, or Helpdesk tools
  • Have led GTM launches , built battlecards , and shaped roadmaps using market insights
  • Think in customer personas and speak in stories , not feature lists
  • Collaborate seamlessly with Product, Sales, and Growth teams
  • Have a portfolio of content, decks, positioning docs, or product launches

    • Why Join BIK

  • Lead product marketing end-to-end for a fast-scaling, AI-powered commerce platform
  • Work directly with the founder and executive leadership on high-impact initiatives
  • Play a key role in shaping the GTM engine as BIK expands across three continents
  • Step into a role with high ownership and visibility — where your work will directly influence revenue, product direction, and brand narrative
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    Head Marketing • Bengaluru, Karnataka, India