Talent.com
This job offer is not available in your country.
Head of Product Marketing

Head of Product Marketing

BikBengaluru, Karnataka, India
1 day ago
Job description

Location : Bangalore

Type : Full-Time

Reports to : Founder & CEO

About us

BIK is a unified platform for eCommerce brands — combining email, WhatsApp, SMS, Instagram DMs, helpdesk, and AI chatbots into one powerful solution. We own 28% India’s market share and rapidly growing in markets like Australia, Middle EastAs we build the category of  AI-native customer engagement , we’re looking for a  Head of Product Marketing  to craft compelling narratives, define our positioning, and enable GTM success.

What You’ll Own

1.Positioning & Messaging

  • Define and evolve BIK’s positioning in the International markets like Australia positioning alongside Manifest AI
  • Build crisp, differentiated messaging that resonates with eCommerce founders, marketers, and CX heads.

2.GTM Strategy

  • Partner with Product, Growth, and Sales to plan launches, campaigns, and enablement
  • Own go-to-market plans for new features, verticals, and geographies
  • Create sales playbooks, battlecards, one-pagers, and decks
  • 3.Competitive Intelligence

  • Track and analyze competitor strategies, pricing, and product evolution
  • Arm Sales with win / loss data and sharp differentiation
  • 4.Content & Storytelling

  • Collaborate with content and design to bring stories to life across web, email, social, and paid
  • Support founder-led storytelling with strategic input for events, PR, and investor decks
  • 5.Customer & Market Insights

  • Conduct market research, win / loss interviews, and customer calls to keep BIK close to the market pulse
  • Distill insights into product direction and GTM campaigns
  • You Might Be a Fit If You...

  • Have 5–8 years of B2B SaaS product marketing experience, preferably in WhatsApp, MarTech, or Helpdesk tools
  • Have led GTM launches , built battlecards , and shaped roadmaps using market insights
  • Think in customer personas and speak in stories , not feature lists
  • Collaborate seamlessly with Product, Sales, and Growth teams
  • Have a portfolio of content, decks, positioning docs, or product launches
  • Why Join BIK

  • Lead product marketing end-to-end for a fast-scaling, AI-powered commerce platform
  • Work directly with the founder and executive leadership on high-impact initiatives
  • Play a key role in shaping the GTM engine as BIK expands across three continents
  • Step into a role with high ownership and visibility — where your work will directly influence revenue, product direction, and brand narrative
  • Create a job alert for this search

    Head Marketing • Bengaluru, Karnataka, India

    Related jobs
    Head of Digital Marketing

    Head of Digital Marketing

    2070HealthBengaluru, KA, IN
    Quick Apply
    Please note this role is not for 2070 Health •.We are seeking an experienced and visionary .The Head of Digital Marketing will be responsible for driving digital patient engagement, marketing a...Show moreLast updated: 30+ days ago
    Head of engineering and product

    Head of engineering and product

    Weekday AIBengaluru, KA, IN
    Quick Apply
    This role is for one of Weekday’s clients.Salary range : Rs 6000000 - Rs 9000000 (ie INR 60-90 LPA).Head of Engineering and Product. This role combines deep technical leadership with strong product s...Show moreLast updated: 19 days ago
    Head of Organic & Content Marketing

    Head of Organic & Content Marketing

    LaundryheapBengaluru, KA, IN
    Quick Apply
    Laundryheap is a fast-growing on-demand laundry and dry-cleaning service, operating in multiple international markets.We pride ourselves on delivering exceptional service through innovation and a c...Show moreLast updated: 30+ days ago
    Head of Marketing, India

    Head of Marketing, India

    AWS India - KarnatakaBengaluru, Karnataka, IND
    About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any ...Show moreLast updated: 30+ days ago
    Head Of Product

    Head Of Product

    Branch InternationalBengaluru, Karnataka, India
    Branch delivers world-class financial services to the mobile generation.With offices in the United States, Nigeria, Kenya, and India, Branch is a for-profit socially conscious company that uses the...Show moreLast updated: 12 days ago
    • Promoted
    Head of Performance Marketing

    Head of Performance Marketing

    AnalogFolk DigitaIndia, India
    AnalogFolk Digital requires a Head of Performance Marketing to direct our global demand generation and digital marketing programs. You will work directly under the CMO to join cross-functional teams...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Google Ads (Performance Marketing)

    Head of Google Ads (Performance Marketing)

    K12 Techno Services Pvt. Ltd.Bengaluru, Karnataka, India
    Job Title : Head of Google Ads (Performance Marketing).Minimum 5 years in Performance Marketing with expertise in Google Ads. We are India's leading chain of K-12 schools, managing 110+ campuses acro...Show moreLast updated: 1 day ago
    • Promoted
    Head of Paid Marketing Google Ads

    Head of Paid Marketing Google Ads

    Uniqlo DigitalBengaluru, IN
    We are looking for an experienced.This role is ideal for a strategic thinker who can lead large-scale paid campaigns, manage high budgets, and deliver measurable results that drive business growth....Show moreLast updated: 15 days ago
    Marketing Head

    Marketing Head

    Savvy SearchBangalore, Karnataka, India
    Quick Apply
    Join a leading player in the luxury real estate and hospitality sector, known for delivering high-end living experiences across India. ATL / BTL campaigns, brochure and website development, and coordi...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Marketing and Growth

    Head of Marketing and Growth

    InstaServiceBengaluru, IN
    InstaService is a fast-growing on-demand services platform currently available across multiple U.Our goal is to deliver trusted home services within 30 minutes or at a scheduled time — with a focus...Show moreLast updated: 1 day ago
    • Promoted
    Head of Sales Marketing

    Head of Sales Marketing

    WhiteSlips Job Management ConsultantsBengaluru, IN
    Develop and implement strategic sales plans to achieve company sales targets and expand the customer base, including forecasting sales volumes and analyzing trends. Lead, mentor, and manage high-per...Show moreLast updated: 1 day ago
    • Promoted
    Head of AI Product Growth & Commercialization

    Head of AI Product Growth & Commercialization

    Delphi Consulting Middle EastBangalore, IN
    At Delphi, we believe in creating an environment where our people thrive.We are committed to supporting your personal goals, family, and overall well-being while driving transformative results for ...Show moreLast updated: 10 days ago
    • Promoted
    Head Of Performance Marketing

    Head Of Performance Marketing

    ANOMALY GrowthBengaluru, IN
    Anomaly is India’s fastest-growing technology company, transforming how businesses grow through cutting-edge digital strategies and breakthrough technologies. We’re building the next generation of d...Show moreLast updated: 17 days ago
    Head of Product Bangalore

    Head of Product Bangalore

    Michael PageBangalore Urban
    Set up the product vision, elevating it to next level and driving strategy.High impact leadership role owning the complete product lifecycle. The client is a global organization, US-headquartered, a...Show moreLast updated: 30+ days ago
    • Promoted
    Head of NPI (New Product Introduction) / Integration

    Head of NPI (New Product Introduction) / Integration

    Tata ElectronicsBengaluru, Karnataka, India
    NPI Project Management & Execution.Lead end-to-end NPI programs, from customer engagement to mass production ramp.Define NPI project milestones, timelines, and deliverables in alignment with custom...Show moreLast updated: 1 day ago
    Head of Digital Marketing

    Head of Digital Marketing

    xponentiateBengaluru, KA, IN
    Quick Apply
    We are seeking an experienced and visionary .The Head of Digital Marketing will be responsible for driving digital patient engagement, marketing automation, and consumer-centric digital transf...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Product Design

    Head of Product Design

    UNISON INTERNATIONAL CONSULTING (The Recruitment Company)Bangalore, IN
    Exciting Opportunity : Head Sports Footwear Designer – Gurgaon 🌟.CTC : Up to 70 LPA (Negotiable).Lead the design & development of cutting-edge sports footwear collections. Collaborate with cross-func...Show moreLast updated: 23 days ago
    Head of Product Engineering

    Head of Product Engineering

    DBSync IncBengaluru, KA, IN
    Remote
    Quick Apply
    Are passionate about technology, wake up every morning to experiment, learn and develop new solutions!.Work on latest edge Cloud computing to automate difficult, manual and repeatable tasks for use...Show moreLast updated: 30+ days ago