Location : Bangalore
Type : Full-Time
Reports to : Founder & CEO
About us
BIK is a unified platform for eCommerce brands — combining email, WhatsApp, SMS, Instagram DMs, helpdesk, and AI chatbots into one powerful solution. We own 28% India’s market share and rapidly growing in markets like Australia, Middle EastAs we build the category of AI-native customer engagement , we’re looking for a Head of Product Marketing to craft compelling narratives, define our positioning, and enable GTM success.
What You’ll Own
1.Positioning & Messaging
- Define and evolve BIK’s positioning in the International markets like Australia positioning alongside Manifest AI
- Build crisp, differentiated messaging that resonates with eCommerce founders, marketers, and CX heads.
2.GTM Strategy
Partner with Product, Growth, and Sales to plan launches, campaigns, and enablementOwn go-to-market plans for new features, verticals, and geographiesCreate sales playbooks, battlecards, one-pagers, and decks3.Competitive Intelligence
Track and analyze competitor strategies, pricing, and product evolutionArm Sales with win / loss data and sharp differentiation4.Content & Storytelling
Collaborate with content and design to bring stories to life across web, email, social, and paidSupport founder-led storytelling with strategic input for events, PR, and investor decks5.Customer & Market Insights
Conduct market research, win / loss interviews, and customer calls to keep BIK close to the market pulseDistill insights into product direction and GTM campaignsYou Might Be a Fit If You...
Have 5–8 years of B2B SaaS product marketing experience, preferably in WhatsApp, MarTech, or Helpdesk toolsHave led GTM launches , built battlecards , and shaped roadmaps using market insightsThink in customer personas and speak in stories , not feature listsCollaborate seamlessly with Product, Sales, and Growth teamsHave a portfolio of content, decks, positioning docs, or product launchesWhy Join BIK
Lead product marketing end-to-end for a fast-scaling, AI-powered commerce platformWork directly with the founder and executive leadership on high-impact initiativesPlay a key role in shaping the GTM engine as BIK expands across three continentsStep into a role with high ownership and visibility — where your work will directly influence revenue, product direction, and brand narrative