Senior Manager - Digital Marketing

Job Description

Key Responsibilities :

• Lead end-to-end digital marketing planning and execution.
• Develop and execute digital marketing strategies across multiple channels, including email marketing, Google Ads, LinkedIn paid campaigns, and social media marketing.
• Manage website updates, SEO optimization, and content strategy.
• Create, curate, and manage content, including blogs, articles, and marketing materials.
• Handle agencies and vendors to ensure timely execution of marketing activities.
• Drive B2B social media marketing campaigns, focusing on engagement and lead generation.
• Optimize and manage Google AdWords, SEO / SEM, and PPC campaigns.
• Utilize web analytics tools (e.g., Google Analytics) to track performance and derive insights for continuous improvement.
• Plan and monitor the company’s social media presence on platforms like LinkedIn, Facebook, and others.
• Analyze digital marketing analytics reports and provide insights to enhance strategy.
• Support additional brand promotion activities and align with overall marketing objectives.