Webdura Technologies - Senior Digital Marketing Specialist

Job role is designed for a Digital Marketing professional with focusing on advanced campaign management, daily reporting, and optimisation. The candidate will be responsible for taking ownership of campaign performance, driving results through data-driven strategies, and working closely with cross-functional teams to ensure effective execution.

This role demands expertise in digital ad campaign management, ad copy testing, and keyword segmentation, along with the ability to manage budgets, provide optimisation suggestions, and track performance metrics for continuous Take full ownership of daily performance reports, ensuring data accuracy and delivering actionable insights to improve campaigns.

• Provide daily optimisation suggestions based on performance data, improving campaign efficiency and ROI.
• Prioritise ad copy creation and optimisation based on ongoing performance tests and data analysis.
• Review and approve the setup of new campaigns to ensure strategic alignment and accuracy.
• Develop and manage campaign budgets, making necessary adjustments to maximise performance.
• Oversee complex ad campaigns, optimising strategies for improved performance and higher returns.
• Conduct A / B testing for ad copy and provide recommendations to enhance effectiveness.
• Develop detailed keyword segments to improve targeting and campaign relevance.
• Assist with the creation and organisation of ad copy, ensuring alignment with campaign goals.
• Implement advanced techniques to oversee and optimise daily campaign performance.
• Conduct weekly reviews of campaign performance, making strategic adjustments as needed.
• Ensure seamless transitions during client exits, preparing final reports and handling data handover.
• Oversee performance tracking using tools like Google Analytics, ensuring accurate data collection and

reporting to inform future strategies.

Key Skills :

ref : iimjobs.com)