Role Overview : We are seeking an
experienced and results-driven SEO & Digital Marketing Manager
with a
strong focus on B2B traffic generation, lead acquisition, and multi-channel marketing . The ideal candidate will have a
proven track record in driving high-quality organic traffic , executing
SEO, SEM, ABM, and content strategies , and
generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
B2B markets, particularly in North America .
This role requires a
strategic thinker
who can lead and execute
integrated digital marketing campaigns , ensuring
SEO, SEM, content, email marketing, and automation strategies
align with business objectives. The candidate will
manage a team of 10+ specialists
across SEO, content, PPC, and website development.
Key Responsibilities :
1. SEO & ABM Strategy Development
comprehensive SEO strategies
focused on driving
B2B traffic and lead acquisition .
Account-Based Marketing (ABM) campaigns
targeting high-value B2B accounts.
market research, competitor analysis, and keyword research
tailored to the
B2B gaming,VR / XR and technology sectors . Improve the Keyword Ranking !!
2. On-Page & Technical SEO Optimization
UX to meet SEO best practices
for B2B audiences.
technical SEO audits
and resolve issues related to
crawl errors, page speed, indexing, and Core Web Vitals .
3. Off-Page SEO & Link Building
high-quality link-building campaigns
focused on
B2B domains .
industry blogs, forums, and thought leaders
for securing authoritative backlinks.
4. SEM, Performance Marketing & Paid Advertising
Google Ads,
Ads, and other PPC campaigns
to generate
high-quality B2B leads .
ad spend, landing pages, and A / B testing
to improve conversion rates.
remarketing and retargeting strategies
to enhance lead nurturing.
5. Content Marketing & Conversion Optimization
content writers and strategists
to develop
SEO-optimized, high-value content
blogs, whitepapers, Pod-cast, Video snippets , case studies).
ABM and B2B buyer journeys
to engage decision-makers.
SEO guidelines for meta descriptions, title tags, and structured data
to enhance rankings.
6. Email Marketing & Lead Nurturing
email marketing campaigns
lead nurturing, engagement, and conversion .
marketing automation tools (HubSpot, Marketo, Pardot)
to personalize outreach.
email open rates, CTRs, and lead conversion metrics
for optimization.
7. Performance Tracking & Data-Driven Optimization
report on SEO and digital marketing performance
using tools like
Google Analytics, SEMrush, Ahrefs, and Google Search Console .
KPIs such as organic lead generation, website conversion rates, and customer acquisition costs (CAC) .
multi-channel marketing efforts
based on data insights.
8. Team Leadership & Cross-Department Collaboration
SEO experts, content writers, PPC specialists, web developers, and designers .
sales and business development teams
to align marketing efforts with revenue goals.
regular training, brainstorming sessions, and performance evaluations
to improve team efficiency.
9. Staying Updated on Trends & Innovations
SEO algorithm updates, ABM trends, AI-driven marketing, and digital innovations .
new tools and strategies
to stay ahead in the competitive B2B space.
Key Performance Indicators (KPIs) :
organic website traffic
for targeted B2B markets.
MQL and SQL targets
from
organic and paid channels
in North America.
Improvement in keyword rankings
for B2B-focused keywords.
high-quality backlinks
from authoritative B2B domains.
Enhanced website conversion rates
from organic traffic.
paid ad campaigns (ROI, CPL, CTR, CVR) .
Qualifications & Skills :
Bachelor’s degree
in Marketing, IT, Business, or a related field. ✅
10+ years of experience
SEO, SEM, content-strategy, ABM and multi-channel marketing , with a strong focus on
B2B lead generation . ✅ Hands-on experience with
SEO tools
SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console). ✅ Expertise in
Google Ads,
Ads, and performance marketing strategies . ✅ Strong understanding of the
B2B buyer journey and sales funnel optimization . ✅
Experience managing a team
of 10+ marketing professionals. ✅ Familiarity with
ABM strategies and account targeting for B2B markets . ✅ Experience in
targeting North American markets
is highly preferred. ✅ Strong analytical and
data-driven decision-making skills . ✅ Excellent
communication, project management, and leadership
abilities. ✅ Passion for the
gaming, technology, and B2B sectors
is a plus.
Digital Marketing Manager • India