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Digital Marketing Manager

Digital Marketing Manager

Juego StudiosIndia
30+ days ago
Job description

Role Overview : We are seeking an

experienced and results-driven SEO & Digital Marketing Manager

with a

strong focus on B2B traffic generation, lead acquisition, and multi-channel marketing . The ideal candidate will have a

proven track record in driving high-quality organic traffic , executing

SEO, SEM, ABM, and content strategies , and

generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)

B2B markets, particularly in North America .

This role requires a

strategic thinker

who can lead and execute

integrated digital marketing campaigns , ensuring

SEO, SEM, content, email marketing, and automation strategies

align with business objectives. The candidate will

manage a team of 10+ specialists

across SEO, content, PPC, and website development.

Key Responsibilities :

1. SEO & ABM Strategy Development

  • Develop and implement

comprehensive SEO strategies

focused on driving

B2B traffic and lead acquisition .

  • Execute
  • Account-Based Marketing (ABM) campaigns

    targeting high-value B2B accounts.

  • Conduct
  • market research, competitor analysis, and keyword research

    tailored to the

    B2B gaming,VR / XR and technology sectors . Improve the Keyword Ranking !!

    2. On-Page & Technical SEO Optimization

  • Optimize website architecture, content, and
  • UX to meet SEO best practices

    for B2B audiences.

  • Conduct
  • technical SEO audits

    and resolve issues related to

    crawl errors, page speed, indexing, and Core Web Vitals .

    3. Off-Page SEO & Link Building

  • Develop and execute
  • high-quality link-building campaigns

    focused on

    B2B domains .

  • Establish partnerships with
  • industry blogs, forums, and thought leaders

    for securing authoritative backlinks.

    4. SEM, Performance Marketing & Paid Advertising

  • Manage
  • Google Ads,

    Ads, and other PPC campaigns

    to generate

    high-quality B2B leads .

  • Optimize
  • ad spend, landing pages, and A / B testing

    to improve conversion rates.

  • Implement
  • remarketing and retargeting strategies

    to enhance lead nurturing.

    5. Content Marketing & Conversion Optimization

  • Collaborate with
  • content writers and strategists

    to develop

    SEO-optimized, high-value content

    blogs, whitepapers, Pod-cast, Video snippets , case studies).

  • Ensure content aligns with
  • ABM and B2B buyer journeys

    to engage decision-makers.

  • Provide
  • SEO guidelines for meta descriptions, title tags, and structured data

    to enhance rankings.

    6. Email Marketing & Lead Nurturing

  • Develop and execute
  • email marketing campaigns

    lead nurturing, engagement, and conversion .

  • Work with
  • marketing automation tools (HubSpot, Marketo, Pardot)

    to personalize outreach.

  • Track
  • email open rates, CTRs, and lead conversion metrics

    for optimization.

    7. Performance Tracking & Data-Driven Optimization

  • Monitor, analyze, and
  • report on SEO and digital marketing performance

    using tools like

    Google Analytics, SEMrush, Ahrefs, and Google Search Console .

  • Track
  • KPIs such as organic lead generation, website conversion rates, and customer acquisition costs (CAC) .

  • Continuously optimize
  • multi-channel marketing efforts

    based on data insights.

    8. Team Leadership & Cross-Department Collaboration

  • Manage and mentor a team of
  • SEO experts, content writers, PPC specialists, web developers, and designers .

  • Collaborate with
  • sales and business development teams

    to align marketing efforts with revenue goals.

  • Conduct
  • regular training, brainstorming sessions, and performance evaluations

    to improve team efficiency.

    9. Staying Updated on Trends & Innovations

  • Keep up with
  • SEO algorithm updates, ABM trends, AI-driven marketing, and digital innovations .

  • Implement
  • new tools and strategies

    to stay ahead in the competitive B2B space.

    Key Performance Indicators (KPIs) :

  • Growth in
  • organic website traffic

    for targeted B2B markets.

  • Achievement of
  • MQL and SQL targets

    from

    organic and paid channels

    in North America.

    Improvement in keyword rankings

    for B2B-focused keywords.

  • Increase in
  • high-quality backlinks

    from authoritative B2B domains.

    Enhanced website conversion rates

    from organic traffic.

  • Performance improvements in
  • paid ad campaigns (ROI, CPL, CTR, CVR) .

    Qualifications & Skills :

    Bachelor’s degree

    in Marketing, IT, Business, or a related field. ✅

    10+ years of experience

    SEO, SEM, content-strategy, ABM and multi-channel marketing , with a strong focus on

    B2B lead generation . ✅ Hands-on experience with

    SEO tools

    SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console). ✅ Expertise in

    Google Ads,

    Ads, and performance marketing strategies . ✅ Strong understanding of the

    B2B buyer journey and sales funnel optimization . ✅

    Experience managing a team

    of 10+ marketing professionals. ✅ Familiarity with

    ABM strategies and account targeting for B2B markets . ✅ Experience in

    targeting North American markets

    is highly preferred. ✅ Strong analytical and

    data-driven decision-making skills . ✅ Excellent

    communication, project management, and leadership

    abilities. ✅ Passion for the

    gaming, technology, and B2B sectors

    is a plus.

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