Demand Generation Lead

Company Description

Property Reports Plus is a leading provider of Property inspection services across Australia. We serve both residential and commercial real estate agencies , delivering reliable, high-quality reporting services backed by over a decade of industry experience.

Role Description

We are seeking a Demand Generation Lead to join our growing team. This is a remote, full-time position with flexibility, working closely with the founders. You will play a key role in developing and executing demand generation strategies, conducting market research, and driving qualified leads to support customer acquisition.

You’ll be responsible for identifying high-impact marketing initiatives, building scalable lead generation campaigns, and creating data-driven strategies that align with our business goals.

Key Responsibilities

• Develop, execute, and optimize multi-channel demand generation campaigns to drive pipeline growth.
• Conduct market and competitor research to identify new opportunities.
• Use marketing automation tools to nurture leads and improve conversion rates.
• Collaborate with the founders and sales team to align marketing activities with revenue goals.
• Measure and report on campaign performance, continuously testing and iterating for improvement.
• Create and manage lead scoring systems, landing pages, and campaign workflows.

Qualifications

Bonus Points