Search Engine Optimization Specialist

SEO Specialist – Reborn Skin and Hair Clinics

Location : On-Site (Pune office)

Experience : Minimum 5 years

Industry : Dermatology | Aesthetics | Hair Restoration

Preferred Background : Experience in medical, cosmetic, wellness, or healthcare industry

About Reborn Skin and Hair Clinics

Reborn is a growing chain of premium skin, hair, and aesthetic clinics across Pune, Hyderabad, and Goa. We specialize in advanced dermatology, hair restoration, and cosmetic treatments delivered with clinical precision and luxury care. We're now expanding our digital footprint and looking for a seasoned SEO expert to lead our organic growth journey.

Role Overview

We are seeking a result-driven SEO Specialist with strong analytical skills and hands-on experience in ranking websites in the healthcare or wellness space. The ideal candidate will manage our on-site and off-site SEO strategy, optimize clinic landing pages and blogs, track rankings, fix technical issues, and collaborate with the content and tech teams to improve visibility, traffic, and leads.

Key Responsibilities

• Develop and execute end-to-end SEO strategies aligned with business and marketing goals
• Conduct keyword research, competitor analysis, and site audits regularly
• Optimize website content, structure, and landing pages for Google EEAT and local SEO
• Track rankings, CTRs, bounce rates, and conversions using tools like Google Search Console, GA4, and SEMrush / Ahrefs
• Collaborate with the content team to create high-performing, keyword-optimized blogs and pages
• Improve page speed, resolve crawl issues, and ensure mobile responsiveness and Core Web Vitals compliance
• Manage backlink building strategies (guest posts, outreach, directories, etc.)
• Lead local SEO for all clinic locations (GMB optimization, local citations, reviews, etc.)
• Stay updated with algorithm updates, industry trends, and SEO tools
• Report weekly / monthly performance, KPIs, and action items

Requirements

What We Offer