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Digital Marketing Specialist

Digital Marketing Specialist

Tattva Creations Pvt. LtdIndia
1 day ago
Job description

Position : Digital Marketing Specialist Location : New Delhi

We’re hiring a Digital Marketing Specialist!

Are you passionate about driving impactful campaigns, decoding data, and staying ahead of the ever-evolving digital trends? We’re looking for a creative and performance-driven digital marketer to join our growing team! If you thrive in a fast-paced environment, love strategizing and executing across platforms, and are ready to take brands to the next level—this role is for you.

Key Responsibilities

Paid Marketing & Lead Generation

  • Strategize, launch, and optimize campaigns across Meta Ads, Google Ads, LinkedIn, and other platforms to generate qualified leads and drive sales.
  • Continuously monitor ROAS, CPL, CAC and other key metrics; pivot campaigns based on real-time data.

Campaign Tracking & Analysis

  • Set up and manage tags and triggers via
  • Google Tag Manager (GTM) .

  • Use Google Analytics, Meta Pixel, and CRM integrations to track user journeys, lead flow, and conversions.
  • SEO & Website Optimization

  • Work on both on-page and off-page SEO strategies to drive organic traffic and improve keyword rankings.
  • Collaborate with content and tech teams to enhance site structure, speed, and UX.
  • AI-Driven Digital Marketing

  • Leverage AI tools and platforms to implement intelligent automation, predictive analytics, and performance optimization.
  • Stay ahead of trends by integrating
  • AI-based strategies

    in campaign design, content, and audience targeting.

    Cross-Team Collaboration

  • Provide hands-on assistance to internal teams across departments on digital marketing initiatives—be it campaign setup, tracking, optimization, or content amplification.
  • Performance Reporting

  • Build weekly / monthly reports using tools like Data Studio, Excel, and analytics dashboards.
  • Provide insights and recommendations based on performance trends and KPIs.
  • Strategy & Execution

  • Collaborate with creative, content, and sales teams to design full-funnel strategies that deliver results.
  • Stay up to date with industry trends, platform updates, and algorithm changes.
  • Live Streaming Support

  • Coordinate and conduct
  • Live sessions on social media using OBS (Open Broadcaster Software) .

    Eligibility : Experience :

    3–5 years in digital marketing with a proven focus on

    performance marketing and lead generation

    Paid Media Expertise :

    Hands-on experience with

    Google Ads, Meta Ads Manager, and LinkedIn

    Campaign Manager.

    Experience with

    Amazon and Facebook Ads

    will be an added advantage.

    GTM & Analytics : Proficient in

    Google Tag Manager ,

    GA4 , and setting up accurate campaign tracking and event triggers

    SEO Proficiency :

    Strong understanding of

    on-page, off-page , and

    technical SEO

    best practices

    AI Fluency : Knowledge of

    AI-driven marketing tools

    and ability to integrate them into campaign strategies (ChatGPT, Jasper, HubSpot AI, etc.)

    Reporting Skills :

    Ability to analyze and present data using tools like

    Google Data Studio ,

    Excel , or

    Looker

    Cross-functional Collaboration :

    Capable of supporting teams across creative, sales, and content on digital marketing initiatives

    Communication :

    Strong written and verbal skills with a collaborative and proactive mindset

    Certifications (Preferred) :

    Google Ads, Meta Blueprint, HubSpot, or similar digital marketing credentials

    About the company : Founded in 2010, Tattva Creations is a digital first, integrated marketing company providing consultancy and solutions to industry leading brands and businesses. A young dynamic team, we focus on a comprehensive 360-degree approach to marketing and brand communications. We work closely with brand teams to build a custom marketing outreach that aligns with their business goals. Our vision is to connect and communicate in an evolving world with no boundaries, through a strong digital first approach. Come, become a part of #TeamTattva and fast track your professional journey with one of the leading integrated marketing companies in India. We look forward to your application

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