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Sr. Manager - Product Marketing

Sr. Manager - Product Marketing

RiskProfilerChennai, IN
2 days ago
Job description

Job Title : Sr. Manager – Product Marketing

Level : Mid–Senior Level

Location : Remote

Employment Type : Contract / Full-Time

Experience : 5–7 years

Preferred Candidates : Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives

About the Role :

We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings.

This role is pivotal to shaping our narrative in global markets, with a strong focus on  India, the Middle East, and the U.S . You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies.

Key Responsibilities

  • Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth
  • Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies
  • Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions
  • Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows
  • Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits
  • Conduct competitive analysis, market research, and customer feedback loops to inform strategy
  • Work closely with external marketing agencies to ensure alignment and execution consistency
  • Track campaign performance and product marketing metrics; report insights and optimizations

What We’re Looking For

  • Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity
  • Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets
  • Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape
  • Proven track record of developing and executing GTM plans across geographies
  • Strong storytelling skills with the ability to translate complex features into clear, compelling benefits
  • Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp)
  • Excellent collaboration and project management abilities across distributed teams
  • Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar
  • Bonus Skills (Nice to Have) :

  • Exposure to global SaaS or cybersecurity markets
  • Experience in using CRM tools
  • Familiarity with paid advertising (Google Ads, Ads)
  • Understanding of SEO concepts and ability to collaborate on organic growth strategies
  • Experience working with PR and analyst relations
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    Product Marketing Manager • Chennai, IN

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