Product Content Strategist

Role Summary :

We’re hiring a Content Marketer within the Product Marketing team to own and deliver customer-first, product-focused content that drives awareness, adoption, and trust. You’ll help us turn features into stories, customer use cases into proof, and launches into movements.

You won’t be writing blog fluff. You’ll be telling meaningful stories - about how HR & Ops professionals use our platform to solve real problems. You’ll work closely with PMMs, Sales, Designers, and the Demand Gen team to bring this content to life across web, email, campaigns, and product.

What You'll Do

• Create crisp, clear, and creative content that supports our product positioning, launches, and lifecycle initiatives.
• Develop long-form and short-form assets : blog posts, landing pages, playbooks, email copy, video scripts, battlecards, customer stories, and internal docs.
• Partner with PMMs to translate complex product features into benefits users understand and value.
• Support content for product-led onboarding and lifecycle nudges (in-app / email).
• Collaborate with Visual Design to build content and creative workflows that deliver faster, higher-quality output.
• Coordinate with Demand Gen on campaign content, web SEO structure, and repurposing strategies.
• Evolve the brand voice of Keka to match our next stage of growth.

You Should Have

Success Looks Like

A strong Content Marketer in this role will consistently deliver impact across these dimensions :

1. Customer & Product Storytelling

2. Lifecycle & Adoption Impact

3. Sales & CX Content Utilization

4. Brand & Voice Consistency

5. Measurement & Iteration