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Social Media Manager

Social Media Manager

Pop Station, The fashion foundry (TFF)Coimbatore, Tamil Nadu, India
3 days ago
Job description

About Popstation

Popstation is India’s fashion foundry—building the next wave of creator-led, community-driven fashion brands. With our incubator and accelerator programs, we power startups with strategy, design, manufacturing, marketing, and more.

We're looking for a content-led brand strategist and growth hacker who can balance creativity with performance to drive results for Popstation and its portfolio brands.

Role Overview

You’ll be at the intersection of content creation, storytelling, and marketing performance —building engaging narratives while optimizing them for growth.

Key Responsibilities :

  • Create and execute content strategies for Popstation and client brands across Instagram, , YouTube, and web.
  • Plan and run performance marketing campaigns (Meta, Google, ) to drive lead gen and sales.
  • Build strong brand narratives, founder stories, community campaigns , and launch strategies.
  • Coordinate with designers, copywriters, and video editors to execute content calendars.
  • Use tools like Meta Ads Manager, Google Analytics, and Klaviyo to track performance and suggest improvements.
  • Work closely with the academy, product, and sales teams to align messaging and positioning.

You Should Have :

  • Proven experience in performance marketing + brand storytelling .
  • Strong grasp of Instagram + content strategies (bonus if you understand fashion niche).
  • Basic knowledge of ads funnel, CTR, CAC, ROAS, lead gen metrics .
  • Experience working in fashion, lifestyle, or early-stage D2C / startups preferred.
  • Hands-on with tools like Canva, Google Ads, Meta Business Suite, Shopify, Klaviyo, Notion , etc.
  • A growth mindset + creativity + hustle.

    • Why Join Us :

  • Work with the most exciting fashion entrepreneurs in India
  • Creative freedom and experimentation encouraged
  • Access to design, trend, and global insight tools
  • Be part of building brands from scratch
  • Flat, fast-paced startup environment with high ownership
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    Social Media Manager • Coimbatore, Tamil Nadu, India