GSO Specialist (Generative Search Optimization)

NEXA is an award-winning digital growth agency operating globally, with deep expertise in digital marketing, performance marketing, CRM, and AI-driven solutions. We work with some of the most prominent brands in the region and internationally.

We are looking for a GSO Specialist passionate about the evolving world of search and AI. This role goes beyond traditional SEO—focusing on optimizing websites for Large Language Models (LLMs) and Generative AI platforms such as ChatGPT, Bing CoPilot, Gemini, and Perplexity.

As part of our digital growth team, you’ll combine technical SEO expertise, AI-driven content strategy, and brand visibility initiatives to ensure our presence on AI-powered search platforms.

Key Responsibilities

• Optimize website structure and content for LLM visibility and AI-based search engines.
• Implement and manage technical SEO (schema, bots, internal linking, page speed, crawl errors).
• Create and update content tailored for zero-click searches , voice queries , and semantic indexing.
• Coordinate with PR teams for external content distribution (e.g., articles, forums, wikis, podcasts).
• Monitor brand presence and performance across AI platforms and generative tools.

What We Are Looking For

Nice to Have