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Design Lead (Founders' Office)
Design Lead (Founders' Office)Caresmith India • Ludhiāna, Republic Of India, IN
Design Lead (Founders' Office)

Design Lead (Founders' Office)

Caresmith India • Ludhiāna, Republic Of India, IN
15 hours ago
Job description

DESIGN LEAD - DESIGN, 3D, SHOOTS

Expected CTC : 14-20LPA

Key Responsibilities :

1. Creative Vision and Strategy : - Develop and articulate the creative vision and direction for the brand.

  • Translate objectives into compelling visual concepts and strategies.
  • Stay updated with current industry trends and creative techniques.
  • Ensure that the team's creative work aligns with the brand and meets requirements.

2. Team Leadership and Management : - Lead and inspire a team of 7 experienced creative professionals, including videographers, 3D artists, and designers.- Provide clear creative direction and guidelines to the team members.- Foster a collaborative and innovative work environment.- Delegate tasks and responsibilities to team members, ensuring efficient workflow.- Conduct regular team meetings and reviews to monitor progress and provide feedback.- Develop the skills and talents of the team through mentorship and training opportunities.

3. Project Conceptualization and Development : - Collaborate with various internal teams (production, e-comm, performance marketing) to understand project objectives and requirements.

  • Brainstorm creative concepts and ideas.
  • Develop storyboards, mood boards, and other visual references to communicate the creative vision.
  • Articulate and sell creative concepts to the various internal teams.
  • Ensure that the creative concepts align with business goals and brand identity.
  • 4. Quality Control and Creative Execution : - Oversee the execution of creative concepts throughout the production process.

  • Provide artistic and technical guidance to the team - Review and approve final materials, ensuring high quality and adherence to the creative vision.
  • Ensure consistent and impactful visual outcomes.
  • Monitor project progress, ensuring that deadlines and client expectations are met.
  • Conduct quality control checks to maintain the team's creative standards.
  • 5. Creative Branding and Marketing : - Collaborate with the marketing team to develop and maintain the brand's creative branding and identity.

  • Ensure consistency in the brand's visual assets, including its website, portfolio, and promotional materials.
  • Contribute to marketing campaigns by providing creative insights and concepts.
  • 6. Collaterals : Responsible for art direction of digital static and video content, social media content, web UI, static & video ads, photoshoots, packaging, inserts, etc

    Must Haves :

    Experience working in the D2C space. Must have experience working in creative direction for D2C brands in marketing, content and branding.

    Qualifications

  • Strong skills in visual strategy, team management and execution
  • Experience in managing designers, shoots and creative direction
  • Good knowledge of beauty, fitness and personal care industry and trends
  • Ability to work independently and collaboratively
  • Strong organizational and time management skills
  • What you’ll get :

  • Report directly to Founders
  • A highly experimentative environment where he / she can put his / her visual storytelling skills to test
  • Working with a super talented team in a super-fast-growing company (we will be a 100Cr brand in FY26)
  • Working on multiple categories – oral care, massage, hair styling and grooming, etc.
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    Design Lead • Ludhiāna, Republic Of India, IN

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