Meta Ads Specialist

Company DescriptionDigital Devil's Advocate began as a consultation service and has evolved into a comprehensive full-service digital agency. As a small and dynamic company, we are committed to creating custom solutions that bring value to businesses. Our focus is on delivering measurable results and driving success for our clients in the digital landscape. Collaboration and innovation lie at the heart of everything we do.Role DescriptionThis is a remote contract role for a Meta Ads Specialist. The Meta Ads Specialist will be responsible for creating and managing campaigns on Meta platforms, analyzing performance data, optimizing ad sets to meet KPIs, and providing insights to refine strategies. The candidate will collaborate with team members and clients to deliver targeted and impactful advertising campaigns that drive business growth.QualificationsProficiency in Meta Ads Manager, campaign setup, and budget managementStrong analytical skills for data analysis and performance optimizationExperience in digital marketing strategies and social media advertisingAbility to develop engaging ad creatives and compelling copyStrong communication and collaboration skills for team and client interactionFamiliarity with A / B testing, audience segmentation, and retargeting strategiesExperience in reporting on campaign metrics and providing actionable insightsPrior experience in a marketing agency or digital advertising role is a plus