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Manager IT-Digital Marketing Lead

Manager IT-Digital Marketing Lead

SUN PHARMAMumbai, Maharashtra, India
6 days ago
Job description

We are having an opening for Manager IT-Digital Marketing Lead at our Mumbai location.

Job Summary :

Desired Skills & Experience

  • Candidate should have worked on end-to-end Digital marketing Tech stack for a consumer business, preferably as a team lead, and having experience of handling multiple partners and agencies.
  • Minimum of 8-10 years of experience in a full cycle implementation as well as in support projects.
  • Varied experience in different domains of Digital marketing like SEO, SCM, Google Analytics, email, whatsapp and sms marketing etc
  • Should have demonstrated exemplary performance in driving website traffic, brand awareness, digital footfall, lead generation and revenue growth
  • Candidates with hands on experiences in Customer Engagement Platforms like WebEngage, CleverTap etc.
  • Demonstrated track record for maintenance and upliftment of digital assets and content management in an MNC or matrixed organization
  • Should have worked in cross functional setup, with multiple stakeholders across IT, Sales & Marketing
  • Preferred experience in other allied ATL modes of communication and technical systems
  • Proficiency in latest and appropriate Cloud and AI / ML services and offerings

Areas Of Responsibility :

Roles & Responsibilities

  • End to end ownership of implementation, uptime and maintenance of all digital marketing assets, including content management
  • Provide consultative support and execute new tech initiatives to support marketing strategies of brand awareness and customer acquisitions
  • Facilitate the implementation and support of new Digital Marketing strategies from the IT side
  • Perform detailed analysis of complex business process requirements and provide appropriate system solutions; identify, interpret, validate and document customer requirements.
  • Facilitate workshops to collect business requirements.
  • Map client business requirements, processes and objectives; develops necessary product modifications to satisfy customers needs.
  • Design, customize, configure and testing of the digital marketing assets
  • Identify gaps, issues and work around solutions.
  • Act as liaison with internal customer for troubleshooting : investigate, analyze, and solve software problems.
  • Handle changes or emergency transports as needed for high priority issues; Document functional designs, test cases and results.
  • Proactively identify and propose business process and / or system enhancements.
  • Provide consulting services on both new implementations and existing support projects.
  • Act as a liaison between the business functions and the technical team.
  • Provide ad-hoc training and user support as required help in upskilling of both IT and Business users by fostering awareness of new age technology and platforms
  • Work self-directed and independently; may act as subject matter mentor to more junior members.

    • Educational Qualification : BE / BTECH / MBA

    Specific Certification : Digital Marketing specialization, Google Analytics

    Experience : Min. 8 to 10 Years in Digital Marketing

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