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Digital Marketing || B2B

Digital Marketing || B2B

TalentiserGreater Bengaluru Area, India
4 days ago
Job description

Responsibilities

  • Demonstrate proficiency in leveraging social media platforms (e.g., LinkedIn, Meta, Instagram) to drive engagement, conversions, and brand visibility through paid advertising.
  • Execute lead generation-focused campaigns to nurture leads through the sales funnel, supporting the sales team with qualified prospects.
  • Develop and refine landing pages, Ad copies, monitor campaign performance, and optimize strategies to meet targets.
  • Ability to analyse performance & behavioural data, identify potential gaps, and make data-driven decisions.
  • Implement attribution strategies to track and measure the impact of digital campaigns on lead generation and subsequent sales.

Geographical Expertise and Budget Management

  • Demonstrate extensive experience working across diverse geographies like India, Middle East, Australia & North America regions adapting campaigns to regional preferences and market dynamics across Google, Bing & other paid ads platforms.
  • Manage a substantial annual budget min 50 Lakhs, allocating budgets effectively across campaigns to achieve maximum ROI and desired KPIs.

    • Search Engine Optimization

  • Manage On page & off page optimization and implement best SEO practices for the ranking improvement.
  • Optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes.
  • Creating and maintaining a website Working extensively with multiple agencies to ensure Web content, SEO and content of the website is updated.
  • Conduct SEO audits quarterly and ensure deployment of agreed implementations part.

    • Content Strategy & Management

  • Collaborating with internal & external teams, such as creative and content, to develop high-quality marketing materials that support campaign goals.
  • Collaborate with content creators to generate technical content relevant to the manufacturing sector, such as whitepapers, case studies, and product specifications.
  • Ensure seamless integration of content strategies with paid media efforts to amplify campaign effectiveness.

    • CRM / Marketing Cloud

  • Experience of using a marketing cloud or CRM system (Knowledge on Freshworks CRM will be an added advantage).
  • Establishing workflows for seamless transfer of data from website, third party ads platform to Marketing cloud / CRM.
  • Tracking the leads status & count generated via different marketing channels on CRM system.
  • Customizing and pulling marketing reports from the Ads platform.

    • Qualifications

  • Experience : Minimum of 4 to 6 years of experience in digital marketing strategy, campaign Management operations & SEO projects with a clear focus of driving results on a global scale.
  • Hands-on experience in handline tools like Google Ads & Bing Ads Editor tool, GTM, Google Analytics, SEM Rush, Connect.io, WhatsApp platform (like Gupshup).
  • Google AdWords, Google Analytics, Meta, Instagram certifications is must.
  • Skilled in translating business requirements into actionable, results-driven marketing initiatives.
  • Strong analytical skills with a history of using data to inform decisions.
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    Digital Marketing • Greater Bengaluru Area, India