Youth Audience Engagement SpecialistJuniors Group of Companies • Jaipur, Republic Of India, IN
Youth Audience Engagement Specialist
Juniors Group of Companies • Jaipur, Republic Of India, IN
1 day ago
Job descriptionManage individual social media handles of our portfolio kids (Instagram + YouTube). Daily coordination with parents for approvals, scheduling shoots, and content ideas. Liaise with luxury brands for collaborations, gifting, and paid campaigns. Ensure brand safety, child-friendly content guidelines, and legal compliance at all times. Conceptualize and script Reels, YouTube vlogs, behind-the-scenes, parent testimonials, and runway transformation videos. Ideate fresh, viral-worthy concepts every week that resonate with affluent parents and luxury brands. Shoot and direct simple phone / content camera videos when required. Coordination with employees and make videos and content for social media Provide creative direction and art supervision during runway shows, photoshoots, and brand campaigns. Work closely with the event team, photographers, videographers, and creative agency for cohesive aesthetics. Ensure on-ground content (backstage Reels, stories, highlights) is captured and posted real-time. Act as the bridge between parents, brands, event team, and internal creative team. Negotiate and execute brand integrations, sponsored posts, and ambassador programs.
About the Role :
We are looking for a highly creative, organized, and kid-brand-savvy Social Media Manager to own and elevate the digital presence of our Elite Kids vertical across Instagram, Facebook, YouTube, and LinkedIn. You will manage high-end kids’ talent accounts, drive parent / brand coordination, ideate UGC & EGC content, and provide art direction at runway shows and shoots. Key Responsibilities are as follows :
Social Media Strategy & Management
- Own and grow Instagram, Facebook, YouTube, and LinkedIn for Juniors Fashion Week brands.
- Plan, schedule, and publish daily stories, reels, posts, carousels, long-form videos, and professional updates.
- Manage content calendar, trends, hashtags, and community engagement.
- Track, analyze, and report performance (reach, engagement, follower growth, conversions).
Elite Kids Talent Account Management
UGC & EGC Content Creation
Art Direction & On-Ground Execution
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Engagement Specialist • Jaipur, Republic Of India, IN
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