Senior Director - Media Effectivenessdentsu Media • India
Senior Director - Media Effectiveness
dentsu Media • India
3 days ago
Job descriptionLeverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance. Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution. Derive actionable insights to inform strategic decision-making. Facilitate clients in acquiring essential data for ROI analyses. Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly. Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs. Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies. Propel the evolution and acceleration of measurement practices. Introduce innovative test designs to ensure continual learning and adaptation to industry shifts. Continuously refine and enhance marketing analytics and optimization models. Work closely with the data science team to adapt models to shifts in the business landscape. Develop replicable models, tools, and templates that are scalable and universally applicable across clients. Ensure the efficiency and effectiveness of measurement tools for seamless implementation. Address requests for ad hoc analysis to guide business decisions. Inform marketing budget allocation through comprehensive analysis and insights
Job Description
Key Responsibilities :
1. Execute Strategic Roadmap :
- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
- Incorporate evolving methodologies in marketing measurement, simulation / forecasting, and scenario planning.
- Drive tangible business outcomes through a well-defined and actionable strategy.
2. Harmonize Online and Offline Channel Performance :
3. Client Data Acquisition :
4. Collaborate with the Media Team :
5. Drive Evolution of Measurement Practices :
6. Refine and Enhance Analytics Models :
7. Develop Replicable Models and Tools :
8. Ad Hoc Analysis and Decision Support :
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Senior Director • India
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