Simplotel Technologies - Lead - Digital Marketing / Search Engine Optimization

Company Profile

Simplotel is a Bangalore based, Software-as-a-Service (SaaS) company helping over 3,000 hotels across 26 countries grow their direct business. We are powering e-commerce for some of the largest hotels in India. The name Simplotel comes from a combination of Simple and Hotel - our mission is to Simplify the life of hoteliers through technology. Simplotel is a 'Shopify for Hotels', was founded in October 2013 and is funded by Go-MMT - India's largest Online Travel Agency.

Simplotel was awarded the best startup in travel & hospitality for 2021 by Startup India, an initiative of the Union Ministry of Commerce & Industry in India. - Digital Marketing (SEO)

Simplotel is seeking a passionate and experienced Digital Marketing Lead to join our team at our Bangalore headquarters. As a Digital Marketing Lead, you will drive strategic digital marketing initiatives for multiple hotel clients, ensuring high-quality delivery, measurable results, and a strong return on investment (ROI). You will be responsible for conducting in-depth keyword research, optimizing web content, and analyzing data to enhance organic search rankings and drive targeted traffic, ultimately maximizing ROI from SEO campaigns. This role combines hands-on execution with leadership responsibilities, collaborating with internal teams and clients to achieve marketing Mentor and guide 2-5 team members on digital marketing best practices, fostering a culture of continuous learning and innovation. Set team and individual goals and achieve them.

• Serve as the point of contact for customer escalations for digital marketing understanding their requirements and creating strategies to benefit them.
• Ensure our customers are getting a good ROI on their digital marketing investments and that they are aware of the ROI.
• Manage digital marketing initiatives for customers - SEO, Google Ads, display ads, and social media advertising.
• Identify SEO trends, gain insights into target customers' preferences, and maximize ROI from SEO campaigns.
• Oversee the implementation of digital campaigns, coordinating with internal teams to execute plans effectively.
• Continuously analyze campaign performance, leveraging analytics tools to track success and optimize strategies for better outcomes.
• Create detailed reports on campaign effectiveness, conducting periodic reviews with clients to highlight achievements and suggest areas for improvement.

Skills Required

ref : iimjobs.com)