We’re looking for a trend-savvy, creative, and collaboration-driven Social Media Manager to lead our efforts across Instagram, LinkedIn, and Twitter (X). You will be the voice of GyanDhan on these platforms — crafting narratives, sparking conversations, and seizing timely opportunities to enhance visibility and community engagement.
You should have a flair for jumping on trends, turning them into relevant content, and a sharp eye for identifying potential brand collaborations, influencer partnerships, and engagement strategies.
Key Responsibilities :
- Platform Management : Own and manage day-to-day content, publishing, and performance tracking on Instagram, LinkedIn, and Twitter (X).
- Content Ideation & Creation : Plan and create engaging, high-quality content (posts, reels, stories, threads, carousels, etc.) that resonates with students, partners, and industry professionals.
- Trend Spotting : Stay updated with social media trends and creatively adapt them for GyanDhan’s brand and audience.
- Collaborations & Campaigns : Proactively identify and initiate collaborations with influencers, meme pages, student creators, and relevant brands.
- Engagement & Community Building : Build an active and loyal community by engaging with comments, DMs, and mentions, and creating interactive formats like AMAs, polls, and challenges.
- Analytics & Insights : Monitor performance metrics and iterate strategies for better reach, engagement, and follower growth.
- Cross-Team Coordination : Work closely with the design, content, and product marketing teams to ensure alignment and consistency in messaging.
Qualifications & Skills :
3-5 years of social media management experience, ideally in a D2C, youth-focused, or fintech / edtech brand.Deep familiarity with Instagram, Twitter / X, and LinkedIn, and what works best on each.A finger on the pulse of digital culture — memes, formats, creators, and hashtags.Excellent copywriting and content creation skills (visual + textual).Strong understanding of engagement drivers, social algorithms, and analytics tools.Bonus : Prior experience in influencer marketing or brand partnerships.Why Join GyanDhan?
A fast-growing company at the intersection of education and finance.A flat, open culture where ideas and ownership are valued.Work closely with leadership and make a tangible impact.Freedom to experiment and execute bold, creative ideas.