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Social Media Manager

Social Media Manager

GyanDhanSaket, Delhi, India
2 days ago
Job description

We’re looking for a trend-savvy, creative, and collaboration-driven Social Media Manager to lead our efforts across Instagram, LinkedIn, and Twitter (X). You will be the voice of GyanDhan on these platforms — crafting narratives, sparking conversations, and seizing timely opportunities to enhance visibility and community engagement.

You should have a flair for jumping on trends, turning them into relevant content, and a sharp eye for identifying potential brand collaborations, influencer partnerships, and engagement strategies.

Key Responsibilities :

  • Platform Management : Own and manage day-to-day content, publishing, and performance tracking on Instagram, LinkedIn, and Twitter (X).
  • Content Ideation & Creation : Plan and create engaging, high-quality content (posts, reels, stories, threads, carousels, etc.) that resonates with students, partners, and industry professionals.
  • Trend Spotting : Stay updated with social media trends and creatively adapt them for GyanDhan’s brand and audience.
  • Collaborations & Campaigns : Proactively identify and initiate collaborations with influencers, meme pages, student creators, and relevant brands.
  • Engagement & Community Building : Build an active and loyal community by engaging with comments, DMs, and mentions, and creating interactive formats like AMAs, polls, and challenges.
  • Analytics & Insights : Monitor performance metrics and iterate strategies for better reach, engagement, and follower growth.
  • Cross-Team Coordination : Work closely with the design, content, and product marketing teams to ensure alignment and consistency in messaging.

Qualifications & Skills :

  • 3-5 years of social media management experience, ideally in a D2C, youth-focused, or fintech / edtech brand.
  • Deep familiarity with Instagram, Twitter / X, and LinkedIn, and what works best on each.
  • A finger on the pulse of digital culture — memes, formats, creators, and hashtags.
  • Excellent copywriting and content creation skills (visual + textual).
  • Strong understanding of engagement drivers, social algorithms, and analytics tools.
  • Bonus : Prior experience in influencer marketing or brand partnerships.

    • Why Join GyanDhan?

  • A fast-growing company at the intersection of education and finance.
  • A flat, open culture where ideas and ownership are valued.
  • Work closely with leadership and make a tangible impact.
  • Freedom to experiment and execute bold, creative ideas.
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    Social Media Manager • Saket, Delhi, India